Since Elon Musk joined Trump’s White House, more Tesla owners trade in his cars than ever before

• According to data from the Edmunds car shopThis month is a step to set a new record Tesla The owners trade in their electric vehicles. This is as the executive director Elon Musk assumed a high role in Trump’s administration, leading the efforts to federation of the federal canvas lists and trigger a huge return blow against the EV brand.

March is ongoing to set a new record in Tesla to owners who trade in their electric vehicles, show data from the website to buy an Edmunds car.

Through the first half of the month, Teslas from the 2017 model year or later made up 1.4% of all the vehicles to trade, excluding stores according to new shopping of Teslas and EV from other brands direct to consumers. This is more than a triple rate of 0.4% compared to the year and in relation to 1.2% in February, as well as 0.8% in January.

In fact, last year, the Tesla trade rate climbs. Most of the first half of 2024 sat at 0.4%and then cracked up to 0.5%-0.6%during the summer, reaching 0.7%before the end of the year, according to Edmund.

The trend of ascending elevation of the elevation, he donated with a musk that donated hundreds of millions of dollars according to Donald Trump’s selection and then became an advisor in his administration, while his Ministry of Government Efficiency (Doge) reduced his federal salary and approached the sensitive data of the Government.

The return against the male became so serious that the protests broke out at the Tesla salons, and the vandals even started Setting a Tesla vehicle on fire.

Near, Tesla car sales collapse In Europe while Musk mixes in national elections and becomes closer to Trump’s policies. And Tesla’s shares price collapsed about 50% with the maximum in mid -December.

Once Steadfast Tesla Bills on Wall Street are also begged to get away from Dogeo because Tesla suffers “the crisis moment of a brand. “

Jessica Caldwell, Edmund’s insight presenter, said in a statement that “the loyalty of the brand is becoming a bigger questionnaire because factors such as the increasing participation of Elon Musk in the Government, Tesla depreciation and its increase in saturation in the main areas of the metro leave some longtime owners who feel unconfirmed by the brand.

Data also show the consideration of shopping on Edmunds for New Teslas have fallen to 1.8%, which is the lowest since October 2022, a summit of 3.3% since November.

Tesla did not immediately respond to the commentary request.

To be sure, Tesla owners also trade their cars for Used TeslasAnd the trades of other EV brands also increase. But this is because the sale of other EV, without significant spikes, spokesman Edmunds Mitch Paul said Wealth via e -šte.

Data also indicate rival EVs that could benefit from anti-Musk feelings. According to Edmunds, 4.2% of Tesla’s commercial persons involved in purchases according to new vehicles in traditional MPs were used to buy a new BMW I4. In the meantime, 4% was used to buy a new Hyundai Ioniq 5 and another 4% were used for the new Ford Mustang Mach.

“These shifts in Tesla could create the opportunity for the inherited car manufacturers and EV startups to get in the field,” Caldwell said. “As the loyalty and interest of the Tesla brand, those who offer competitive prices, new technology or simply smaller controversy, could record repeating Tesla owner and EV customers who are the first time.”

This story is originally shown on Fortune.com

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