Nike’s Super Bowl Ad “neglecting the right problem,” say athletes

Nike made his debut his first Super Bowl Commercial in 27 years of last month, and while the star of athletes was involved, the ad has received criticism over the attitude of the company on the support of transgender athletes competing in women’s sports.
Caitlin Clark, Sabrina Ionescu, Juju Watkins, Sha’Carri Richardson, Jordan Chiles and other stars from different sports were in a one -minute ad, which had a different language with the same theme.
The slogans included “you can’t flexible, so flexible”, “you can’t fill the stadium, so fill that stadium,” “” You can’t be emotional, so be emotional “and” You can’t win, so win. “
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Jennifer Sey with the Paul Sccanlan, left and Riley Gaines’s (XX-XY Athletics)
XX-XY Athletics, athletic brand aimed at supporting athletes defending security and honesty in women’s sports and holding biological males from women’s and maiden sports, has posted a video of several athletes who responded to the Nike ad.
Powerlifter April Hutchinsonwho was suspended from the Canadian Powerlifting Union for two years because of speaking against the trans -a -moder who entered the women’s categories competitions, he took the exception to the Nike advertising advertisement on flexing.
“I never told I couldn’t flex or can’t do it,” Hutchinson said.
Captain of the Volleyball Volleyball University of Nevada Sia Liilii, who, among many teammates, fought against the decision of her school to play against Trans athlete Blaire Fleming and Spartans in San Jose Last season, she felt that Nike missed Mark.
“That Nike ad has somehow represented old feminism. I don’t think anyone tells women in sports that they can’t win my sport,” Liilii explained.
“Fake feminism,” “pretending to take care of women” and “Nike ignores the real problem”, were lines used by other athletes in the video.
“Real Problem” is the main point of what XX-XY Athletics crossed in her video response to Nike.
Sia Liilii narrates his story in IW’s features “Keep the line”. (IW features)
“Women can bend, be safe, be emotional, fill in the stadium. And win. But what can’t They do that? Speak. Especially on one topic: the protection of women’s sports, “said the Athletics of XX-XY athletics.
“” Just do it ” – it’s your slogan, isn’t it? Just do it. Just schedule for women. It’s the easiest thing in the world,” said the advocate of sports civil rights Riley Gaines, finishing the video.
When Nike ad came out, Jennifer Sey, a former American gymnast and founder/executive director of XX-XY Athletics, quickly invited Nike at X.
“You are so full. The only thing athletes say they can’t do to advocate for their sport’s integrity because men throw out of the female sport. Literally, that’s the only one,” Sey wrote in response to the advertisement on X.
Michele Tafoy, a veteran sports emiterion and a journalist, also took the exception to it.
Riley Gaines advocated righteousness in women’s sport. (XX-XY Athletics)
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“Nike is too late for this party. And they are stuck in a stereotypical language from about 25 years ago,” Tafoy wrote, later adding: “What a loss of dollars for the ad.”
President Donald Trump fulfilled his promise to protect women’s sports, signing an executive order “without men in women’s sports” on February 5, while some states complied with, and NCAA revised their own translette policy, states like Minnesota rejected changes in their policies.
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