Eight years after they turned to advertising strategies, Quick food chain Carl’s Jr. He returns his iconic commercials for bikini for the upcoming Super Bowl.
This year’s ad contains Tiktoc influencer Alix Earle in the campaign for the new “Hangover Burger” chain. Earle, 24, is currently in a relationship with player Miami Dolphins Braxton Berrios.
In an interview with Fox News Digital, Earle said the advertisement was “very fun” and that it was recorded in Hollywood.
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“Just as she saw such a set, it was like Wister Lane, which is a kind of iconic set,” she said, calling for a fictional place of the desperate housewife.
“Just being there, he was in general, stunning me,” she said.
Alix Earle told Fox News Digital that the recording of the advertisement “For me is fantastic.” (Cke restaurants)
Earle said that Fox News Digital was to believe her advertising “Modern Turn” on some of the past chains, which included Paris Hilton, Kim Kardashian, Kate Upton and Heidi Klum.
“I mean Carl’s Jr. is a great brand, and they have great burgers – especially the hangover burger – and in the past they have made so much fun, iconic advertisements with iconic girls, so it was really fun to be a part of it and somehow do it in a new way. ”
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The ad shows the bikini-top Earle walking through the neighborhood filled with the remains of a party.
“Let’s be real. Everyone will be a hot mess after the big game,” said Earle, who is originally from New Jersey.
Carl’s Jr. that on February 10th, they will divide free “hangover burgers”. (Cke restaurants)
“I was there. He did it,” Earle said. “And I have exactly what you need to cure that emptiness: Carl’s Jr. Hamburger hangover“she said.
The burger contains “egg, double bacon – yes, you need that double bacon – beef, hash brown, cheese and sauce,” said Earle, adding “just the way I like it.”
As part of the promotion, Carl’s Jr. They will give free “hangover burgers” the day after Super Bowla for all users of his application belonging to the Chain’s Rewards program.
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The heads of Carl the younger praised Earle as someone who lives “an” unplanned, bold style – similar to Carl’s Jr. Brand. “
“Alix shares not only the most important things of life, but also moments that are hot mess, like a day after the big game. We wanted a partner who accepts all aspects of life, and Alix was a natural goal,” said Kara Gasbarro, Vice President of Creative at CKE restaurants . In a statement published by Carl’s Jr.
Hangover Burger is “uniquely tasty,” said Carl’s Jr. (Don and Melinda Crawford/UCG/Universal Images Group via Getty Images)
“Her fans and followers know that she loves a late -night burger running and any cure for a fun night out, making this partnership with the perfect match. We are excited about this unique delicious burger and the way Alix helps us revive this campaign,” Gasbarro said.
YouTube seemed to have enjoyed the new advertisement of Carl the younger.
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“So we came back! God bless you, Carl!” Written by one YouTube user.
Others praised the return to the old style of advertising of the chain.
He feels like the 90’s again!
“An advertisement with a hot girl talking about hangovers and burgers! She feels like the 1990s again! The world is healed !!!” said one user.
“This is such a return to the old Carl’s JR ads! I would love to see more such commercials in the future!” said the other.
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In 2017, Carl’s Jr. announced In order not to have scarcely dressed models in their ads, instead of focusing on food quality and an all -American picture, Fox News Digital reported earlier.
