Amazon It opens the beauty and health products in Milan, marking the latest experiment from the company brick and mortar.
The store is located in the city center of Milan, Italy, and contains a number of beauty and personal care items as well as without a prescription medication, Amazon in a blog post. The first shop, called Amazon Parafarmacia & Beauty, will open its public door on Wednesday.
The store will be stocked with beauty and skin care products, including La Roche-Posay, Eucerin and Vichy. There are also “Derma-Bari”, where customers can get a “free digital skin analysis” of their type and skin condition and get product recommendations.
Amazon says the store includes a section that staffs pharmacists on the spot, where customers can buy “without a prescription medicines, without a prescription”.
Running his first “parafarm”, the giant of the e-commerce hopes that he will bring his internet success in the beauty and personal care category in the physical world. Beauty and personal care objects, which include everything, from lacquer for cosmetics and cosmetics to deodorants and Q-Savat, Invent one of the fastest growing verticals on Amazon.
The company began to offer health and cosmetic products in 2000, but its choice was initially limited to most of the mass market brands. Since he has added more luxury brands like Estee Lauder and la mer.
The new store format also denotes Amazon’s latest experiment in physical retail. The company opened and then closed all of your own Bookstores, pop-up stores, 4 star shops and clothing stores. He also reduced his trace of Amazon Go Convenience stores, extinguishing the store in Woodland Hills, California, last month. In foods, Amazon portfolio includes the Whole Foods Supermarkets and its own fresh store chain.
