The sign was placed outside the eBay headquarters in San Jose, California.
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Shares of eBay jumped 12% on Wednesday as Target said it will allow some ads to appear on Facebook Marketplace, its popular platform that connects consumers to pick up local items and more.
EBay shares hit highest level since November 2021.
The rollout will begin with a test in Germany, France and the United States, where buyers will be able to view listings directly on Marketplace and complete the rest of their transactions on eBay, Meta said in rid.
Meta’s move is an attempt to appease the European Commission, the European Union’s executive body, after the regulator fined the company 797 million euros ($821 million) in November for linking its Marketplace product to the main Facebook app.
At the time, the Commission said that Meta’s Marketplace merger with Facebook could mean that competitors are effectively “foreclosed” given the platform’s distribution reach. Facebook has more than 3 billion users worldwide.
The commission also said Meta imposes “unfair trading conditions” on other online classifieds providers who advertise on its platforms, particularly Facebook and Instagram. It was added that these terms allow Meta to use data generated from other advertisers for the benefit of Marketplace.
Meta appealed the ruling at the time, saying it “ignores the reality of a thriving European market for online classifieds listing services.”
“While we disagree with the European Commission’s decision on Facebook Marketplace and continue to appeal it, we are working quickly and constructively to develop a solution that will address the points raised,” the company said Wednesday.
EBay did not immediately respond to a request for comment.
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