The grille of a Rolls Royce car in view of residential buildings in Mayfair, London, UK, on Monday, October 28, 2024.
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British luxury car manufacturer Rolls-Royce Motor Cars on Wednesday he said is investing more than 300 million pounds ($369.9 million) in expanding its global headquarters, citing growing demand for highly personalized models from its ultra-wealthy clientele.
BMWRolls-Royce Motor Cars, like other luxury car brands, has seen an increase in demand for complex custom car models in recent months.
Some of these individualized embellishments included commissions for sculptures in solid 18-carat gold, intricate embroideries consisting of more than 869,500 stitches and holographic paint.
The company said its investment of more than £300m in its Goodwood manufacturing facility in southern England will help create space for bespoke and Coachbuild projects. The latter refers to to an invitation-only program where the company’s clients can build an “all-original car.”
Rolls-Royce Motor Cars said the investment, which is likely to be seen as a boost to Britain’s ruling Labor Party, represents the company’s biggest single capital injection since the Goodwood plant opened 22 years ago.
“Rolls-Royce is a global business,” Chris Brownridge, CEO of Rolls-Royce Motor Cars, told CNBC’s “Squawk Box Europe“on Wednesday.
“We have clients in every corner of the world and this growth in demand for more complex commissions from our clients is something we have to meet. And so the investment in Goodwood is something that shows the health of the organization but also shows how confident we are in our growth plans,” he said. Brownridge.
“What we’re not trying to do is make more Rolls-Royces, but what we’re trying to do – and we will do – is make more special orders and more extraordinary cars,” he added.
Rolls-Royce Motor Cars said it sold 5,712 cars last year, a 5% drop compared to global sales of 6,032 in 2023. It attributed the slight drop in sales to a shift to new models.
North America was the company’s largest sales region in 2024, measured by the number of cars delivered to customers.
Taking all regions into account, Rolls-Royce Motor Cars said its most sought-after models last year were the Cullinan, Specter and Ghost.
