Sky Sports announces a new partnership with Callaway Golf, including PGA Tour, Women’s Golf, Majore and more | Golf news
Sky Sports has announced an exciting new partnership with Callaway Golf, gathering two iconic brands from the golf world.
Co -operation sees Callaway becoming an official sponsor of key events in the male and female golf calendar on Sky Sports Golf.
Multi-platform partnership mediated by Sky Media will include linear sponsorship, digital advertising, sponsorship Sky Sports Golf Podcast and collaborative events around the key moments in the golf calendar, plus many more partnerships and editorial offices.
Callaway will sponsor the multiple significant events on the golf calendar, including Masters, PGA Championship and US Open, Plus and LPGA Tour and Ladies European Tour
Sponsorship extends to four of the five female majorettes, enhancing a common commitment to promote the top golf events in the male and women’s season.
Jason Wessely, director Sky Sports GolfHe said: “Sky Sports is very proud to have joined Callaway, a leader in the Golf Equipment Industry, and a brand that is aligned with Sky Sports ambitions to improve the experience of watching and playing for fans across the UK and beyond.
“It’s an exciting time as Sky continues to push our digital and inanimate content, and Callaway is naturally according to that.”
Sky Sports GolfPopular weekly Podcast, this year, hosted by Jamie Weir, sponsoring Callaway, providing fans deeper into the world of golf, from insight into the tournament and equipment to exclusive interviews with top players and experts in the industry.
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With the sponsorship of these globally recognized tournaments, the partnership also includes the sponsorship of OPEN’s inanimate content, with the ambition to further enhance the reach of the iconic championship for new and existing fans.
Chris Gregg, Director of Marketing at Callaway Golf, said: “Sky Sports is a Golf Cover leader and this partnership allows us to bring the Golfers to the action during the main golf events, while advocating the equal golf.
With an exclusive content and an insider approach, our partnership will rise that new and traditional fans are experiencing golf, perfectly aligning with our mission to help the spicy and in the formation of golfers enjoy the game. We have exciting plans to engage fans and look forward to reviving this partnership! “
This collaboration indicates a new chapter and an exciting relationship for Sky and Callaway. Fans can expect both brands to gather through the content, activation, gifts and engagement of the fans, focusing on the growing audience and inspired the next generation of men’s and women’s games.
Sky Sports is still home to the 2025 Golf -Magician, Plus offers exclusive PGA Tour coverage, DP World Tour, LPGA Tour and Ladies European Tour. Get Sky Sports or Stream without a contract now.
