Chief Coach Philadelphia Eagles Nick Sirianni and Jalen Hurts celebrate with Vince Lombardi Trophy after winning the Super Bowl Lix
Mike Segar | Reuters
Philadelphia Eagles were not the only one who scored a big goal in Super Bowl.
The NFL Championship game has attracted a record 127.7 million spectators on Sunday, according to Nielsen Media Research.
The super -grained audience live was of the most important for Advertisers This took out big money to make their brands present during the Super Bowl. It is rare for programming on TV live to attract such a big audience in one sitting, which makes the high price price, executives of advertising industry recently said CNBC.
The cost of advertising during the Super Bowla is rising every year, especially since the cable package loses more and more customers and the programming must be observed around sports and other live events. This year some brands spent Up to $ 8 million for a place during the game.
Sunday Super Bowl aired on Fox Corp. Aired network, as well as a cable network in Spanish, Fox Deportes and NBCuniversal’s Telemundo. Fox also offered Super Bowl on its free, bulletin currents, and was also available on NFL digital properties.
Last year, Super Bowl locked another record at the time, when more than 123 million was adjusted Paramount Global CBS broadcast network, television network and other streaming options such as paramount+.
Fox also reported that Super Bowl also broke another record when it comes to streaming. The tube game, Telemundo and the NFL digital offer has collected 14.5 million spectators, while the tube itself had 13.6 million spectators, according to the first side of Tubi and Adobe Analytics. This was for the first time Super Bowl was available in the app.
Super Bowla viewers reached Dent by 137.7 million audiences from 20 to 20:15 ET, during the second quarter, Nielsen reports.
The expectation for the game also helped strengthen the viewership. Fox’s pre -band coverage was on average 23.4 million spectators between 1:00 pm and the beginning.
The eagles fled the match against Kansas City Chiefs, with a final 40-22 result. While the viewership is lowered in games with a big gap in the result, the spectators obviously glued themselves through the game.
The half -time show, which led the Kendrick Lamar rapper and was also R&B artist SZA, had an average of 133.5 million spectators on TV -ui digital platforms between 20:30 and 20:45 et, which is more than 3% in Relationship to last year’s viewership of the musical spectacle, Nielsen reported.
Fox Deportes and Telemundo’s Spanish networks had an average audience of 1.87 million combined viewers, Fox states. This is the first time Super Bowl has been offered on both cable networks and television in Spain. The league pushed to expand her audience, with The key part of his strategy is Latin American viewership.
Discovering: Comcast has a home company CNBC NBCUNIVERSAL.
Correcting: The title of this story has been updated to correct it is a Super Bowl 59.
