How will La Fir, devastation change Grammys this year

A week leading to Grammy Awards is usually a seven-day star.

It is filled with exclusive parties that attract some of the best musical talents from all over the world – producers, singers, agents and musicians – all in the epicenter of the entertainment industry in Los Angeles.

But almost all of this does not exist this year. Even the Hallmark Rowdy After Strait were canceled.

There were questions about whether Grammys, “Oscars for Music” ceremony, even still planned on Sunday after Los Angeles saw his most widespread fiery disaster ever recorded – the flamteles that were completely drowning on Friday after being burned down 24 days.

Twenty -nine people died and more than 16,000 homes and companies were destroyed – with a whole Neighborhood now ashes. Many artists and professionals in the industry are among those who have lost homes, studies and equipment.

In a muffled guidance in the show, the efforts that usually be invested towards the parties went instead of the effort to raise funds. Showrunners say the ceremony itself will also look different.

The recording academy, which runs the show, said the show is needed more than ever before. Commissioners say that the evening will double as a charity event to raise money and honor the victims and ambulances that have risked their lives.

But it will look different from previous years.

Showrunners want to hit a real tone in honor of the victims of the fire and showing the defiant Los Angeles who will persist. But there is a concern that the optics of a rich glorious personality are full of smiles on the red carpet could turn out like a tone deaf.

Executive Director of the Academy of Harvey Mason Jr. He said they include a re -imagined format, a scailed red carpet and a more reflective tone.

He emphasized the economic impact, noting that thousands rely on work regarding Grammy, especially in the service industry. The event was framed as a symbol of resistance, claiming that cancellation would not benefit from the city or music industry.

“Cancellation, pushing, movement does not achieve what we stand together,” Mr. Mason said on the internet. The show will be “unification and gathering, honoring music, but also using a musical strength to cure, renovate and provide services to people who need it”.

“I think this could be one of the most important weeks of Grammy we ever had.”

Mr. Mason told the New York Times that they were consulting with a series of public officers about whether they should hold an event – including the mayor of the city and governor of California Gavin News – and whether it would interfere with the efforts on the fire.

“They suggested we continue forward with the host of the event,” he told the socket. “Everyone said there was nothing good that comes from delay.”

But there are still worries that the night will be a bad look of the music industry.

“I don’t really think Grammys should happen,” said Elyn Kazarian, the creative director of the music industry, for the BBC.

“It is simply strange to me that there will be celebrities on the red carpet who wear expensive clothes, while people in other parts of the city suffer and whose lives are destroyed.”

Showrunners say the fires will be a topic that lasts the whole ceremony, and the City of Los Angeles will be the central stage.

Ben Winston, one of the three executive producer of the show, told the New York Times that he would “make a” Li character in the night of Grammy “, and the show will pay tribute to the first answers.

The great goal of the show will be raising funds for efforts in fire releasing.

Just a few days before the show, another major music event in the city has collected millions to restore effort. AND Fireaid concertThe host in two La Arena with more than two dozen music works, raised more than $ 60 million just for ticket sales.

Grammys will run astounding eight hours and hand over 94 awardsRecognizing everything, from the best pop album to the best choir performance.

Beyoncé and Taylor Swift will be present, while for the first time since 2010 they have been in the category of albums of the year – which Swift won that year.

There will also be Charli XCX, Sabrina Carpenter, Benson Boone, Shakira, Stevie Wonder, Teddy Swims and Raye – IIIn Memoriam Honor to producer of Quincy Jones thriller.

This is not the first time that the main disorder has affected the biggest night of the music industry.

In 2021, the show was postponed due to the Coid-19 and was significantly modified to adjust to security protocols. He has compiled a socially distanced format, without a living audience and pre -recorded appearances in an intimate outdoor environment, not the usual major production of Arena.

The artists had to adapt to the new way of promoting their music, relying on digital platforms, not to personal Grammy Week events, which were either canceled or moved online.

“I would not necessarily compare an envelope pandemic with what’s going on here,” said the older music writer for Variety, Steven J Horowitz, for the BBC. “Coid has lasted so long, and the effects have been devastating for years. People had to cancel the big editions and everything switched to a digital space.”

He said the fires were different.

“The industry responded in real time. Not so widespread as a world pandemic, so people are a little more flexible about how to respond properly and help those affected,” he said.

Artist’s leader Dani Chavez told the BBC that fires influenced many people working in LA’s music industry.

“I know more musicians who have lost their equipment,” Chavez said. “I know stylists who work in music who lost their houses, who had costumes and the like. I know that the musicians who were born and grew up in LA who lost their house.”

In the industry, there is also the effect of the corrugation on those on which the fires did not personally influence.

The week of events before the show helps new musicians and allows them to break up in a crowded market – getting time with the best executives and those on the main record labels.

“Visibility is very important for artists,” Mr. Horowitz told the BBC.

“Let’s say you are the best new nominated for artists who are relatively unknown to the public – to be on these platforms and at these parties is a really big look if you are trying to get your music in front of the industry. Really is. Help.”

One of the most sought after parties is Spotify’s event that pays tribute to nominated for the best new artist of the year. It’s a half party, Half Concert, with previous nominees showing their new music, and celebrities from all parts of the fun industry there to celebrate.

After the fire, Spotify decided to cancel this year’s event.

“We have decided that the most influential approach to the cancellation of all of our Grammy Week events, including our annual party for the best artist and diverting funds to support the efforts to reach local fans and charity organizations,” Spotify’s global music partnership and audiences wrote Joe Hadley in the audience announcement.

The music industry and Grammys are deeply rooted in Los Angeles, and although the city is going through a devastating period, it has strengthened a sense of community, especially in the music industry.

“Even if people have lost everything, they still have hope. And I think it feeds on what we will see in the music industry in the future,” said Mr. Horowitz. “People will not escape Los Angeles because of this one thing. They will not prevent it to be one of the main centers for music in the world.”