The crime-ridden New York City of 1975 inspired the design of the bottles, the branding of the gin brand

Based in Long Island brand of alcoholic beverages drew inspiration from the crime-ridden New York of 1975 to present consumers with a dark and gritty yet refined product that was unique among spirits.

In a propaganda campaign, plainclothes New York City police officers approached tourists with pamphlets titled “Welcome to the City of Fear: A Survival Guide for New York City Visitors” as crime ran rampant and police warned visitors to leave.

“We were attracted by the old Gothic style architecture New York CityChristopher Davis, board member and partner of Fear City Gin, told FOX Business.

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The pamphlet provided unsuspecting visitors with a survival guide advising them to stay off the streets after 6 p.m., avoid public transportation and stay in Manhattan because police protection was “inadequate,” among other instructions.

“We wanted something that spoke to the rawness of New York,” Davis said.

Sustainability was a top priority for the Fear City Gin team, and the dark amber glass is made from recyclable glass bottles.

“There’s so much waste product out there that we just wanted to make sure, first of all, that we were as responsible as possible,” Davis said. “It was something that was important to all of us as partners.”

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To add another layer of uniqueness to the product, the team shopped around before settling on a Southeast Asian buffalo bone material for the bottle caps.

“It makes for a more expensive product, but I think it’s really important to stand out on the shelves,” David told FOX Business.

Placed in the premium category, the small-batch gin retails for $39.99.

As for the gin itself, the botanicals that Davis describes as “really smooth, a little sweet and delicious,” include white sage, an endangered species from Baja California, found in northwestern Mexico.

“We partnered with a really good farm in Mexico it’s making sure they’re practicing agriculture within the guidelines and making sure they’re practicing sustainability,” Davis said.

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Cultivated sugar alga by farmers in Long Island Sound is a key ingredient involved in the production process of Fear City Gin.

“Gin is known for being a fairly untapped canvas,” Davis said. “It’s pretty much unmatched for anything you want to do creatively.”

He added that Fear City’s partnership with Matchbook Distilling Company made it possible to work with algae growers in Greenport.

“Somehow we fell in love with the idea of ​​using it sugar alga” Davis said. “There are some farmers who are doing really great things. They engage in a practice called regenerative aquaculture, which is a way to basically see the sound beds that improves the water quality and supports the marine life in that area.”

Other botanical ingredients added in the distillation process include rosemary, pine, caraway, angelica and coriander.

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At the 2024 USA Spirits Ratings competition in San Francisco, Fear City Gin won two awards, including best in show in the country and a gold medal.

Davis said Fear City proudly acknowledges that at least 75% of its ingredients, including fruits, vegetables, grains and honey, are sourced from New York State.

“It’s New York-branded alcohol,” he said.

The future of Fear City alcoholic expressions includes hyper-limited editions of spirits in collaboration with breweries or wineries.

“Maybe only 100 bottles,” Davis said.