Magnite Strengthens Partnership with Samsung Ads to Power Programmatic Advertising on Samsung TV Plus in Southeast Asia By Investing.com
SINGAPORE, Jan. 15, 2025 (GLOBE NEWSWIRE) — Magnite (Nasdaq: MGNI ), the largest independent sell-side advertising company, announced that it has strengthened its partnership with Samsung Ads to power programmatic advertising on Samsung TV Plus inventory in Singapore, Philippines and Thailand for the first time. Advertisers now have programmatic access to premium video inventory on Samsung’s free ad-supported streaming TV (FAST) service, Samsung TV Plus, which went live across the Southeast Asia region late last year.
Samsung TV Plus is now available on millions of Samsung Smart TVs across Singapore, the Philippines and Thailand. The built-in streaming service provides free, instant access to a wide range of live TV channels including entertainment, news, movies and more. Including fan favorites Myth busters, Survived, Agreement or not and Red Bull TV are just some of the first channels to arrive on the new platform, with more global and local channels set to launch in early 2025. Through this new partnership, advertisers will be able to programmatically access Samsung TV Plus’ premium and growing in-stream inventory for the first time time.
Gavin Buxton, managing director for Asia at Magnite, said: The strong combination of Smart TV adoption and increased consumption of ad-supported streaming content in Southeast Asia represents a significant market opportunity. Samsung is uniquely positioned to take advantage of this transformation and we are excited to expand our relationship with them. We look forward to working with Samsung to deliver results as they leverage our leading streaming technology to simplify programmatic activation of premium inventory on Samsung TV Plus.
Alex Spurzem, Director, Samsung Ads for Southeast Asia and Oceania (SEAO)added: The launch of our FAST service, as well as native and in-stream ads, in just 12 months reflects the huge opportunity we see in the region. Seven out of ten TV viewers already watch ad-supported streaming content, and our FAST service gives advertisers a new way to reach that audience. As we scale Samsung TV Plus, Magnite will play a key role by making it available programmatically to brands and agencies in more Southeast Asian countries.
About Magnit
We are Magnite (NASDAQ: MGNI ), the world’s largest independent sell-side advertising company. Publishers use our technology to monetize their content across all screens and formats including CTV, online video, screen and audio. The world’s leading agencies and brands trust our platform to access high-quality, brand-safe advertising space and execute billions of advertising transactions every month. Anchored in bustling New York, sunny Los Angeles, mile-high Denver, historic London, vibrant Singapore and down in Sydney, Magnite has offices across North America, EMEA, LATAM and APAC.
About Samsung ads
Samsung Ads delivers advanced TV advertising at scale on the world’s smartest connected audience platform. Our smart TV advertising solutions are built on a single source of TV data from millions of smart TVs in several Southeast Asian countries. Samsung Ads provides the holistic view advertisers need, connecting linear, OTT and gaming to help brands see the full advanced TV picture. Brands turn to our managed services and programmatic offerings to achieve incremental reach, complement linear TV campaigns, manage frequency, find hard-to-reach audiences and most importantly, measure results. Launched in the US in 2015, Samsung Ads now operates in North and Latin America, Europe, South Korea, ANZ, Southeast Asia and India. Samsung Ads is a division of Samsung Electronics (KS:), which is the number 1 manufacturer of televisions in the world.
< Samsung Electronics Co (F:)., Ltd.
Samsung inspires the world and shapes the future with transformative ideas and technologies. The company is redefining the worlds of TVs, smartphones, wearables, tablets, home appliances, network systems and memory, LSI systems, foundries and LED solutions, and provides a seamless connected experience through its SmartThings ecosystem and open collaboration with partners. For the latest news, visit the Samsung Newsroom at news.samsung.com.
Media contact:
Megan Hughes
mhughes@magnite.com
Source: Magnite, Inc.
