The 25-year-old content creator has transformed the release into an opportunity. Now the influence on LinkedIn, she says the platform can be more profitable than the Tiktor

• Valerie Chapman, 25-year-old LinkedIn Content creator, says the platform It can be as lucrative as Tiktoc – although many still see it as “a place to apply for a job.” Influencers can build a personal brand, create digital products and establish a partnership with Mark.

Influence is a full of marketwith millions of creatives pushing products and collaborations Tictok and Instagram. But they could overlook the platform that one influencer says that it is Unused gold mine.

“For me, LinkedIn has just as well, if not better, the infrastructure for the creator to make money from Tictok,” says Valerie Chapman, 25 years, a self -employed creator of content and co -founder of a creative agency, Wealth.

Chapman, who had previously worked in advertising and creating content, says her LinkedIn Career is why he no longer holds a corporate job. Two dismissals inspired her to turn. Fortunately, she brought a little experience with her, because the previous employer for the management of social media asked her to become Linkedin’s thought leader to insert sales. After being released in October 2023, Linkedin influence became her new hecticity. She Now it’s over 16,000 followers on the platform, with posts that cheer for thousands of likes.

“We are in the Creator Economics,” says Chapman, adding that people use AI to help scallic content to their individual communities. “None of this was on my radar until I went into the world of LinkedIn and I really started exploring how other solopers use their personal stamps and bring in.”

Although content creatives can build their brand and follow any platform, Chapman says that a professional social media platform is especially full of opportunities. The influences that are addressed could achieve big dollars among the new niche audience – and more people are catching up, and LinkedIn even created “Upper voices“Category for the most influential creatives on the platform.

“I would actually say that LinkedIn is the most powerful in terms of brought your personal brand. No one talks about it that way,” she says. “I just think that’s right now, so many people see LinkedIn as [just]… a place to apply for work. “

LinkedIn is neglected – but it can be very lucrative

Unlike Tictok, LinkedIn does not pay the creatives of how many engagement they receive on their posts. But there are other ways to bring a platform, Chapman explains.

“There is no creator fund, but there are other ways to cash, such as digital products, on which I work. Currently, my primary partnership income flows are primarily with technological companies,” she says. “If you put on a hat, there is a huge amount of possibilities on LinkedIn, especially because of the video that has just been built in the last year.”

Chapman has developed a list of clients of a cold call brand that will be installed in one of his LinkedIn videos-inputs his “gene z woman in business” series. She also says that the creators can build courses and other digital products-at times of business workshops or e-books in their area of ​​expertise, once distributes, they can bring passive income.

And when clients are interested, there is an opportunity to set up higher rates.

“You can actually charge more in partnerships on Linkedin than on other platforms, because your audience is a bunch of professionals – concentrated executive directors and founders,” says Chapman. “So you can charge a premium for that kind of audience as well.”

After four months of hard work on her presence online, LinkedIdin noticed her and invited her to visit the NYC office. She toured the office and talked to the LinkedIn team about the future of work and digital influence. Receiving that recognition was a strong sign that he should move on.

Chapman says she has since made a significant creative that can now be supported, earning about $ 10,000 a month, deleting tips and thinking about pieces about personal brands and AI at thousands of her thousands followers.

“I will say that it takes about three or four months to really build the infrastructure that the contracts came to. It was not like,” You got the money right away, “she says.” Once you start sending e -hasty people and you have an audience, then you can quite easily close your partnership with Mark, if you really dedicate your time. “

This story is originally shown on Fortune.com

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