Pepsico Inc is in advanced conversations to buy a healthier brand SodaPoppiaccording to people who know about it.
Purchase, the New York Gigant drink could publish a transaction next week, said one of the people, who asked not to identify himself, discussing confidential information. The redemption price that is discussed is more than $ 1.5 billion, that person said.
Pepsico planned to launch his own so -called functional soda under Mark Soulboost, but decided to abolish this effort due to early indicators that would not succeed.
While the discussions are in the late stage, they could still delay them, people said. Pepsico’s representative refused to comment. Poppi spokesman did not respond to the comment request.
The “functional soda” category is growing, especially compared to standard soda. Lower sugar beverages can include ingredients that are not found in standard soda, such as prebiotics, probiotics and added fibers and say they are aimed at improving digestive health.
Functional drinks are “burning” with Freshdirect based in New York, said Heilner, director of trading trading. She said sales are more than 60% more than last year, guided by brands like Olipop and Poppi. Meanwhile, soda with a large brand are only slightly in comparison with last year, she said. Coca-Cola Co. He recently launched his own prebiot soda, simply pop.
Poppi, based in Austin, was founded by Allison Ellsworth and Stephen Ellsworth. She gained the infamance in 2018 when the company – then known as a mother – received an investment from Rohan Oza Rohan Oz on a television show on a television showShark. The service of celebrities, including Nicole Scherzinger and Ellie Goulding, also supported the company.
Pepsico recently addressed the acquisitions of healthier brands. In October he announced plansacquireSiete Foods for $ 1.2 billion. Next month it was said that wouldBuy the remaining 50%Since the insults of the cow c. and Pepsico-Strauss Fresh Dips & Vides International GmbH.
“There is a higher level of consciousness in general US consumers according to health and wellness,” said Ramon Laguarta CEO in February Pepsicoconference callwith investors.
This story is originally displayed on Fortune.com
