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Pepsico buy poppi for nearly $ 2b


Pepsico announced on Monday that he would get the Soda Poppi Prebiotic Mark for $ 1.95 billion, as gigantic food and drinks seek to use an increased demand for consumers for healthy products.

The agreement includes $ 300 million provided for cash tax on cash tax, which makes $ 1.65 billion net purchases and is part of Pepsi’s strategy to expand his offer “Better for You”.

Pepsico Executive Director Ramon Laguart said on Monday in a statement that the company has been developing its portfolio of food and drinking with its brands and “through disciplined, strategic acquisitions that allow us to offer more positive choices to our consumers.”

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The contract includes $ 300 million provided for cash tax fees, which makes a $ 1.65 billion net purchase price. (Eugene Gologursky / Getty Images for Poppi) / Getty Images)

Laguarta said that now, more than ever, consumers are looking for decisions that align with their life styles and Growing interest in health and well -being. This latest acquisition reflects the commitment of the company to fulfill this growing demand for healthier options and emphasizes its constant effort to transform the portfolio.

Poppi, founded by a family in Austin in Texas, is described as a low -calorie soda that combines prebiotics and fruit juice. The company said there was no more than 5 grams of sugar per meal. In the early days, the founders were selling a domestic house on farmers’ markets before entering a huge investment in the ABC “Shark Tank” series. The drink later became available in the main merchants across the country.

Dice Security Last Change Change %
ZEST Pepsico Inc. 151.34 +2.75

+1.85%

Last month, Laguarta told analysts about Pepsico earnings that the company recognized that “there is a higher level of consciousness in general US consumers according to health and wellness.”

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Laguarta noted that this shift potentially triggers “all the conversation about obesity drugs, as well as other conversations that take place around the health and wellness space.”

Poppi, founded by a family in Austin in Texas, is described as a low -calorie soda that combines prebiotics and fruit juice. (Eugene Gologursky / Getty Images for Poppi) / Getty Images)

“Consumers are a higher level of health and wellness, and that drives some behaviors that we address,” he added.

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He said that even though the company has been focusing on portion control for years, other long -term changes in its portfolio include “lower sodium, lower fat, lower sugar, positive ingredients, herbal proteins, whole grains.”

Meanwhile, Pepsico rival Coca-Cola It also jumps into the space by launching its own prebiot soda to keep up with the trendy “intestinal” soda.

Dice Security Last Change Change %
Who Coca-Cola Co. 70.13 +0.98

+1.42%

Simply pop launched last month on the west coast, southeast and online via Amazon Fresh after the company revealed that “Z-ER and Millennial Gen and Millennials are truly interested in juice and prebiotic soda,” Becca Kerr, the Coca-Cola Director, said.

The prebiotic soda market is expected to be estimated at $ 54.5 million by 2034, according to future market insight.



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