Nvidia adds a new chip to Taco Bell, which will test AI Jensen Huang to take over the ride commands

• Nvidia He announced a partnership with yum! Brandsthe home company behind the taco bell -ai KFCWhat would integrate his AI technology into the systems for ordering fast food chains, as well as giving proposals and customers and staff to improve waiting time and efficiency. McDonald’s and Wendy have similarly integrated AI, but with mixed success, with some customers complaining about wild inaccurate commands.

Taco Bell customers can now order guac with chips – or to be ordered, order Guac with the help of semiconductor chips.

Yum! BrandsKonglomerate of restaurants behind Taco Bell, KFC -ai Pizza Hut, will collaborate with Tech Juggernaut Nvidia to install AI into its orders and operations, Nvidia Announced on Tuesday.

Yum! The stamps will use the technology to download the drive and call on the order and speed up the waiting time, suggesting certain menu items to customers who need a short time to prepare. Technology can also count the number of cars in the drive line and generate action plans for chain managers, analyzing the practice of the best performance of locations, yum! Mark spokesman said Wealth. Conglomerate plans to develop new technology at 500 locations by the end of the year.

Nvidia is a partnership with yum! Brands, his first step in collaboration in restaurants, will help a giant fast food scale BIJT by yum! Ai-Vodnjen Software was launched last month with the aim of simplifying more than 300 million annual digital transactions. About 25,000 yum! 61,000 global locations use at least one byte of yum! The product, which helped reduce the waiting time and better delivery orders, said the company.

Nvidia and yum! Brands both enjoyed strong years, and the technological giant reported an explosion of 126% revenue revenue $ 60.9 billion In the Fiscal 2024, although the continuation of the hype was tempered due to fear of increased competition and economic insecurity. Yum! recorded 7% of revenue growth compared to one year 7.07 billion USD 2024. Mostly thanks to the sale of Taco Bell.

Ai defects of fast food

Integration of AI into order systems was a venture for fast food chains because their automation technology enabled them Save on work costs,, improve your order accuracyand improve operational efficiency. Since 2019 McDonald’s bought or invested in AI companies to accelerate your order download and 2023 started using Google Cloud For real -time data analysis. Wendy similarly posted plans last year to integrate AI to your digital menu. Technology would propose certain menu items to customers based on time or time of day.

So far, some of these AI experiments, just like moist French fried, were flop. McDonald ended his two -year partnership with IBM 2024, which technology took the drive commands. Change followed after numerous customers on social networks Wonderful incorrect supplements To command, from nine sweet teas to butter butter.

Wendy’s Diners had a similar reaction to the announcement of his digital menu on the AI ​​drive, fearing that it would lead to important prices and additional food costs-not what the company is rejected.

Fresh partnership

Raghuraram Iyengar, a professor of marketing at the Wharton School and Faculty of Proceed, the director of innovation, experiential learning and research initiatives and analytics, is optimistic compared to Nvidia and Yum! Marki partnership. Even in the last six months, and has progressed, hopefully enough to solve some hiccups of other fast food chains, he said, he said Wealth.

During this time many have and have grown more acclimatized Ai, using a chatgpt or other search tools AI -activated by voice. As a result, fast food restaurants may have to face Skittish less or skeptical customers. However, some of the success of future AI integration in the ordering of fast food will depend on consumers to appeal to deal with technology in areas outside their phone or computer screen.

“The note is, of course, when you think about many of these consumers who communicate with these voice agents, would you like to do so in every part of your life?” Said Iyengar.

It is important for Nvidia and yum! Brands, partnership makes sense, Iyengar claimed. Yum! Brands is not a technological company, and his collaboration with Nvidia could help her perfect her AI app without losing resources. In the meantime, Nvidia, known primarily for the production of chips, has the opportunity to prove that it can be in its applications – especially as investors Continue to put the pressure A company that will fill its heavenly market cap of $ 2.89 trillion.

“This is a good bet for Nvidia itself,” Iyengar said. “How can I work to provide services to other companies?”

This story is originally shown on Fortune.com

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