Nothing phone (3a).
Nothing
Barcelona – The British launch of smartphones on Tuesday debuted a new phone that hopes to get the mobile industry out of the perceived innovation slowdown.
Nothing has launched its new phone (3a), a budget phone that comes with an unusual design that contains several different shapes and so -called “Glyph” lights on the back that illuminate the pre -laid bell tune and notification of sound effects.
The phone (3a) will be sold at an initial price of £ 329-or about 414 USD-DOK will Phone (3a) Pro, missed version of the camera’s better features will start at £ 449.
The Nithing brand was founded in 2020 by Carl Pei, co -founder of the Chinese brand of OnePlus smartphones, with the aim of Returning some “heat” to consumer technological products.
“In the past, people have been so optimistic about technology. But now people are indifferent. And there must be a way of breaking the cycle,” PEI told CNBC in an interview with 2021.
PEI -Old OnePlus has gained some cult in the early days, thanks to the focus on designing smooth and affordable Android headphones and collecting buzzing through Unconventional marketing tactics.
Pei does not seem to shoot for the same kind of attraction without anything. In the start of the phone (3a), nothing exposed to a video This shown a humanoid robot – made a Norwegian startup 1X – destroying the device and holding it.
‘Sea smartphones’
Ben Wood, the chief analyst of the market research company, CCS Insight, applauded nothing for “attempt to do something different” in the fight against what he called “the sea of smartphones.”
“The bottom line, if you want to sell phones in this more affordable segment, you have to have something that stands out from the crowd,” Wood told CNBC.
The phone (3a) on the back has a system of triple cameras, which includes the main lens of 50 megapixels with optical image stabilization to avoid any shake and blurring, telephoto lens of 50 megapixels for increased zoom and 8-megapixel Ultrawide lens from Japanese technical giant from Japanese technical giant Sony.
The gear is delivered Qualcomm’s Snapdragon 7s Gen 3 Smartphones Processor. This indicates a shift with MediaTek Dimensions 7200 Pro Chipset, which has not been used in its phone (2a) last year.
How good will it sell?
In addition to the great design and impressive camera features, there is not much else that separates the phone (3a) from most other phones. It is a similar form of the iPhone and offers exactly what you would expect from many other mobile devices available on the market currently.
As for the expectations of the sale of the unit, Wood said that nothing has a type of scale for the sale of millions of phones such as some of its larger competitors, including Apple and Samsung, and that “hundreds of thousands of units” would be considered as a success to sell his latest product.
“Nothing has a job they run a slender organization and have to have a sustainable job,” Wood said. Nothing says that more than 7 million products are being sold to date – including wireless ear ears – with a cumulative revenue in 2024 brings $ 1 billion.
Wood claims that nothing will have to be a “extremely competitive price” given how much aiming to the Indian market. In January, Pei said that now nothing is the fastest growing smartphone brand in India, reaching 557% of the year of growth compared to one year in 2024.
Significant is that nothing has said that his price phone (3a) PRO model will not be available for orders in India. Akis Evangelidis co -founder plans to move to India to start business there later this year.
