The proportion of new Ferrari customers who are under 40 has increased in the last two years, as newly -reached millennials, undiscovered by two -year waiting lists, they give a window to the future user base of manufacturers of luxury car producers.
The Ferrari Benedetto Vigna director says that the younger than the 40s is 40% of Ferrari’s new clients, he states Interview with CNBC. This is a pronounced leap on 30% of new customers, for which they were estimated to be under 40 when Vigna last gave the number 2023.
“I don’t know about other brands, but for us it is an achievement that thanks to our team,” Vigna told CNBC.
Buying Ferrari is probably intentionally heavy. Luxury car manufacturer is selling a fraction of cars every year for car manufacturers for a mass market.
Vigna says waiting lists for the new Ferrari is currently sitting in two years. This can create problems for older customers who want to maximize their car in their dusk years, as well as for their new, younger customers. Vigna said that a 37-year-old CNBC buyer wanted to receive Ferrari before his 40th birthday.
“Don’t worry, you’ll get it when you are 39,” Vigna said.
Difficulty buying Ferrari is reflected in basic numbers. Ferrari only delivered 13,663 cars in 2024, while at the age of $ 1.25 billion ($ 1.36 billion) earned at an age of 1.25 billion euros.
With a market limit of $ 80 billion, Ferrari is 35. Opposite that was only 492 in Europe in revenue in 2023.
Most Ferrai’s user base has been formed for decades. 2024. Ferrari sold about 81% of its new cars with existing Ferrari owners and 48% to buyers currently owning more than one Ferrari.
In the meantime, more than 90% of Ferraris has ever been on the road, with a resale surgery that has ensured that high quality Ferraris has been in circulation years after their first sale.
However, the car manufacturer is no different from other luxury competitors in which he was supposed to find a new crop of younger customers who will maintain his dominance by the end of the century.
In some cases, this game for millennial drivers focused on flexibility. Jaguar Land Rover (JLR), through its Venture Arm Inmotion Studios, set up rent and subscription Services that provide drivers with a temporary approach to Range Rover and Off-Road Land Rover vehicles without ownership.
JLR also announced that he plans to invest £ 65m ($ 81 million) in two plants to expand his color combinationsEnabling superrich drivers to match the color of your car with their private jet.
Improvement of adaptation possibilities has become the main priority of a car to lure new customers.
Ferrari is no different. The car manufacturer made a fifth of his 2024 revenues since personalization. Although adaptation is a lucrative flow of revenue, it creates a dilemma for Ferrari and its exclusivity.
Vigna said the car manufacturer considers surrendered Its combinations of colors for preserving the value of the Ferrari car resale, cautiously toward the customers on Ferrari’s popular resale markets that they have distracted by choosing to design early customers.
“Our new clients are 10% younger than all the clients we have in the world. So, the Prancing Horse strikes strongly, “Vigna said in 2023 when new clients under 40 were 30%under 40.
This story is originally shown on Fortune.com
