Barcelona – Chinese Huawei is not the only smartphone manufacturer to add a third screen to his devices.
At the Mobile World Congress (MWC) in Barcelona, numerous companies have shown their innovation technology to display.
South Korean technological giant Samsung They discovered their new “triple” concept devices at the event: Flex G and Flex S.
Flex g has three screens and folds straight inwards and outwards, a little like a book. On the other hand, the Flex with has more zigzag. The intention is to resemble “S” – hence the name.
Flex S is another concept device that Samsung has shown on MWC. It is folded in a more zigzag way to make a “s” shape.
Ryan Browne | CNBC
Comes after the Chinese technological giant Huawei launched his new Mate XT last month, 3,499 euros ($ 3,678.56) with three screens smartphone, in international markets.
Samsung emphasized that his Flex G and with models are just concept devices – so don’t expect you to find them on shelves soon.
However, this is a sign where smartphone manufacturers see the following wave innovation.
‘The Sea of the Eastness’
The smartphone market has hit some of the plateaus in recent years, and many models have not been in a wandering from a standard rod -shaped devices.
Apple set a tone to look devices in our pockets when he started his first iPhone 2008. But smartphones manufacturers are now trying to get the market out of this so -called “Sea East”.
Tuesday, British consumer technological startup nothing launched his new phone (3a)329-Euro budget model ($ 356.28) with a strange design and LED light system that glows when you get calls or notifications.
Nothing a co-founder of Akis Evangelidis-Koji plans to move to India, as Startup plans for an aggressive impetus for expansion in the country-said CNBC that the company tries to shake the smartphone market with something more fun and unique.
Using an Indian market as an example, Evangelidis said: “People move away from pure functional needs when it comes to product. They harder for brands that have more emotional benefits, and I think it’s an opportunity.”
Innovation on the screen
However, although smartphones manufacturers are aggressively working on the release of new folding devices, the category remains a relatively nicer market area.
In addition, folding phones can represent a big jump for an average consumer.
For one, they are usually more cumbersome than the phone that is not covered because of the additional screen. And they are not cheap either. According to IDC market research data, the average folding price sales price is almost three times higher than the usual smartphones-$ 1,218 with USD $ 421 for phone that are not covered.
While the folding phone market has increased by 6.4% compared to one year to 19.3 million units, “only 1.6% of the total global consignments are a category,” said Francisco Jeronimo, EME Vice President for devices on IDC.
However, this year at MWC, telephone companies have shown that they are becoming better in developing switching phones that can better satisfy daily users.
For example, OPPO has shown its new Find N5 device this week. There are only two screens, but it is a lot thinner than competitive folding phones, such as Samsung’s Galaxy Fold 6.
Samsung is currently holding a leading position in the Global Foldables segment. In 2024, he ordered a 32.9% market share. Huawei was close, with 23.1%, while Motorola was the third largest folding phone manufacturer with a 17% market share.
And despite leakage prices, these companies are betting that consumers will be ready to pay for a top experience.
