The grapes are seen in the vineyard in Ruedesheim am Rhein, western Germany.
Kirill Kudryavtsev | AFP | Getty Images
Global wine consumption has been constantly falling in recent years – and it forced the wine industry to adjust. Organic and orange wines, non -alcoholic options and top fine harvests are increasingly increased demand, as growing health awareness and growing inflation affect consumer habits.
Global wine production is expected to drop about 2% last year, hitting its lowest levels since 1961, according to the international organization of wine and vines 2024. World’s World Production A prospects. Climate problems and adverse weather events played a big role in this fall, the Industrial organization said – especially in France, where the exit fell significantly that it was described as “significantly influenced by the world’s wine supply.”
The production decline has arrived at hand with a fall in consumption, after economic challenges and changes in drinking behavior. AND the latest statistics Show that the worldwide consumption of wine fell by 2.6% in 2023 compared to 2022, when it was “already low”.
“People are actively trying to drink less,” Richard Halsserta, COO Consumer Research at IWSR Research Company. Although ghosts like cognac and whiskey are still reserved for special occasions, drinks such as wine and beer-which were once a daily go-to-saying a pinch, he explained.
This has encouraged a change in focus for many in the wine industry, because wine becomes less daily beverage and more occasional treat.
“The industry is thinking about how people can spend a little more money on it, making a product more interesting. You see characteristics such as natural, organic, orange, low intervention, wine of little craft nature.” Said Halstead. “People want to be under control, more interested in the product itself, not that it is simply a mechanism for alcohol delivery.”
This specialized interest has triggered growth in what was once a nerd area of winemakers. According to a study According to the Horizon Market Research Company, the size of the organic wine market will see a complex annual growth rate of 10.3% between 2024 and 2030, and Europe generated the highest revenue.
Orange wine – made when the skin stays longer on white wine grapes – also enjoys Significant growth.
A glass of wine is exposed to the wine store.
Nurphoto | Nurphoto | Getty Images
Tatiana Fokina, Executive Director Hedonism Wines, Spirits Shop in Mayfair known for its rare offers, said she has been witnessing big shifts on the sale of wine since the store opened in 2012. In particular, she said that people began to deeper into the knowledge of the production process and the origin of the wine they consume.
“I think people are much more educated about what they drink. They have a better developed palate, learn a little more about complex wines, maybe higher level wines, instead of buying more simple, lower wines,” she said.
Change comes because experts hope to re -rise again in the fine wine industry after 11% price drop 2024. According to expertsDemography of fine wines customers changes, and Baby Boomers (born between 1946 and 1964) “old” on the market, while younger generations are starting to deal with, including digital markets that help “democratize” industry access.
The fokina agreed that people are now willing to spend more on one good bottle of wine, instead of buying, for example, three less quality. There is also increasing interest in half a bottle of wine, she said, because people do not necessarily want to open a full bottle of wine, for example, on Tuesday night.
Low and alcohol -free
Younger generations also lead to growth in the other area of the industry: low and alcohol without alcohol.
Gen Z – often defined as those born between 1996 and 2012 – now make up 45% of drinks, and, in great opposition to parents, they cite well -being as a driving force behind their behavior. According to research From Mintel, those at the age of 20-24 in the UK, it is halfway that they will buy alcoholic beverages from those from older generations, with one reason for the desire to prioritize life and wellness choices.
The worker can be seen in the glass during the Essência to Vinho, the Portuguese top wine event.
Sopa pictures | Lightrocket | Getty Images
Iswr noted that, as the drinking market without alcohol passes the “transformative growth period”, the wine assumes a leading role. The organization expects the market to grow with a complex growth rate of about 12% between 2023 and 2027, compared to a growth rate of 2% for beer and Jabud.
Michel Doukeris, Executive Director of the World’s largest brewer Ab ubevhit a bull’s tone on soft drinks in a recent Interview with CNBC. He emphasized the importance of social opportunities for consumers and said that alcohol -free options allow people to continue to socialize.
“They usually couldn’t drink because they needed to drive home. I can now drink soft beer, hang out with friends. You’re still driving and going home,” he said, adding that many adjusted their routines turning to soft drinks.
