CNN, NBC, NYT, bosses for example -have faced the media that they can restore confidence among Americans

Washington, DC – Prominent journalists and executives of several newspaper organizations faced the question of how the media regained confidence among the American people.

Semafor, digital news platform, founded in 2022 by the inherited media veterans Ben Smith and Justin B. Smith (without relationships) held a summit on Thursday, which contained a complex composition of news and personality heads throughout the ideological spectrum to discuss the current state of the media.

Summit, called “Innovation to Restore Commission in News,” began with President Gallup Jim Clifton, who sounded an alarm on the latest polls that showed that only 31% of Americans believe in the media or “big” or “pretty”, putting emphasis on those surveys that only 8% of them have “great” confidence.

“The current state of media in this country is either in the last place or other place in relation to any other institution … Someone needs to fix it,” Clifton said.

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CNN CEO Mark Thompson said he did not believe “mass media” himself, citing his instinct as a journalist to question everything.

“I think I would rather have an interrogated audience than in accordance with an audience that is different from the media,” Thompson said. “I think we should, you know, know, use a box of Kleenex to dry our eyes for losing traditional trust and try to figure out how to renew the almost relationship of adults, instead of our audience as sheep we need to believe and believe everything we say.”

However, as far as people’s trust is concerned, Thompson insisted that CNN’s solution “remains true” to his decades long Mark as a news center and “strives hard to be accurate”, focusing on straight news, not opinion.

New York Times Executive editor Joe Kahn said that one of the ways he thinks his work is seeking the trust of consumers to get to know the “personality” of his journalists with camera performances or Podcast to discuss their reporting and news procedure. He shrugged surveys that broadly show increasing distrust in the media, insisting that the data is “pretty wrong”.

Semafor Ben Smith, a former columnist for the Times, asked Kahna if he felt the need to seek conservative journalists because the editorial board was “approximately liberal as you would expect”.

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“I don’t think about it anymore as an exit and employment of conservatives I think about how to go out and hire liberals,” Kahn replied. “I want to hire more people who come from different geography, different personal experiences, different backgrounds, different schools, different education, whatever it is, because you are right, and in fact part of your personal experience, often where you grew up, who you grew up with, whether you are part of a religious family, have you had a military experience that should be important and ideas.

“It’s not the same thing as I say I’m going to go out and look for someone who voted for Trump and put them on my staff. As a newsroom, I don’t think it’s a real incentive,” Kahn added.

The President of the NBCUNIVERSAL NEWS Group Cesar Conde has suggested that the decision to combat distrust in the media is investing in local media.

“The fundamental power of democracy is a strong and free and independent print. And the backbone of our media industry is our local cells,” Conde said. “So, for us as a broadcast network, the backbone of our business are our local TV stations. We have a huge mark on local TV and local digital digital country, and what we have discovered is that it is actually a great competitive advantage for us, not only for the construction of trust, we hope with time, but also for reporting.

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The executive director, for example, -a Katherine Maher turned her tables and invited the media to “trust her audience.”

“We are constantly talking about how to ensure that we are trusted. It actually trusts your audience. They are smart people,” Maher said. “You know, that was one of the things we learned on Wikimedi, it’s like that, show our work, be clear where we got the information we are from. Have beliefs that the audience knows exactly how to use this information … in, for example, I think our goal is not to believe. That should be reliable.”

She explained: “How someone who did not go through journalism ranks, journalism is really extraordinary in the sense that they are quite self -regulating industry. Journalists who do not practice the craft are known by their peers because maybe a little lazy or trembling. And they do not know that they do not know that they do not know that they do not know publicly. checks quotes.

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The main political anchor Fox News Bret Baier said his approach to journalism is “heavy but fair” and that removing “emotions” from reporting plays a key role in making confidence among Americans.

“What I think more people need to do and what I try to do and tried to do is get emotion out of it to get the emotion out of the news,” Baier said. “And I think over time, over the years, it was a problem and that some people were emotional because of that and lost half the audience.”

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The editor -in -chief of Wall Street Journal Emma Tucker similarly expressed the importance of removing emotions from reporting, agreeing with the idea that Washington journalists have been too “intimidated” by President Trump.

“The stories are extraordinary that comes out every day. And you know, we, as a magazine, cover them. We do not add any spin, we do not add any emotion, because I think these stories speak for ourselves. And I think it’s too early to say if it’s justified,” Tucker said. “There is no room for emotions in the magazine … We try to provide people with good information, information I can use, these are valuable, it is useful, and if we start bringing emotion into it, it becomes less valuable. So, I think our strength, especially our strength, pulls emotion out of it, and may be distinguished for other sales, but not for us.

Tucker emphasized that the journalists of her work are “observers, not participants” and asked them to “check their bias” that their personal views did not affect their reporting.

She also emphasized that “she is radically focused on the audience.”

“Don’t think about what the rest of the newsroom will think about? Or will this win me a prize? … What will other journalists think? It can’t be a motivating force behind the journalism. It must be, what is we doing, is it useful for readers? What do we tell them they didn’t know? What does they tell them to add value to their lives?” Said Tucker. “And I think the fourth thing I would say is that you do not have to fear the consequence of what you will post. I think it is especially in a place like Washington, where you are in such a bad bubble where everyone has something to say about it, it is very easy to start afraid of what the consequences will be an individual.

“I mean, a good example of that was Biden age the story we did“She continued.” Some of my colleagues in New York warned me that it would lead to a rather strong reaction. I have no idea how strong he is, but I am still very pleased that I did not stop thinking about it because it was an important piece of journalism, and we published it, you know, as we do. “

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Other high interviews from the summit were former host of MSNBC Mehdi Hasan, Sirius XM host Megyn Kelly, and Fcc chair brandan carr.

Semaphora’s summit was held in an intimate hall in the Gallup building in Washington, where the Semafor’s DC office is located. The students have largely compiled media reporters from several news, including the New York Times, the Washington Post, eg Daily Beast, as well as journalists and traffic light staff.

Among those who were also noticed in the audience were former CNN CEO of Chris Licht and journalist Mark Halperin.