Niša in mainstream: evolution of halal tourism in the global travel industry | Hospitality news
The tourism tourism market is expected to increase the $ 410.9 billion by 2032, which is more than $ 256.5 billion in 2023, according to industry, with popular tourist destinations that have launched various entry initiatives the increase in demand.
International Muslim tourists’ arrivals in the first half of 2024 are listed at 80 million, according to Crescent Recovery, who said that there would be an abrupt increase in sequel and figures can reach 230 million by 2028.
Industry experts say the global Islamic halal economy, which includes investments, as well as tourism, among other things, this year will reach $ 7.7 trillion, which is more than twice the $ 3.2 trillion in 2015 and much higher of $ 5.7 trillion, which was estimated in 2021.
What is halal tourism?
Halal is an Arabic term meaning “allowed” and extends more than food.
Halal, or Muslim, tourism would cover everything from halal food, prayer facilities, water availability in toilets for washing and exhaustion, gender segregation capabilities, as well as the environment and experiences without “forbidden” deeds, including alcohol and gambling.
Why was there a need for halal tourism options?
“Muslim leisure passengers have similar motivation to others. They want to experience the culture of their destination, “said Fazal Bahardeen, the Crescent assessment director, for Al Jazeera.
“The key difference is that they seek to enjoy these experiences without threatening their basic needs based on faith. It is not just a form of religious tourism. “
The Crescent rating report provides that the Muslim travel market is expected to reach $ 300 billion by 2026, and served as “a strategic opportunity for destinations and operators to connect with a growing audience”.
Is the Muslim tourism market spread?
Abdulmaalik tailor, executive director and founder Halal Tourism Britain, believes Halal tourism “an unused market that has the potential”.
“At first, Muslim passengers would only perform religious pilgrimages or visit” Return home, “he told Al Jazeera.” But as the community grew, especially younger generations with their excess consumption, it became obvious that their needs must be in accordance with team.”
Bahardeen says that many popular tourist destinations now “recognize this potential and improve their offer to be included.”
While Malaysia and Thailand are among the most popular destinations, others are popular include Singapore, the United Kingdom, Taiwan, Hong Kong and Thailand.
Last year Thailand presented the Thailand Action Plan Halal Industry aimed at promoting local products and strengthening industrial standards. The Earth has put hopes in the growing Halal industry to help increase its economy related to tourism, which struggled with Pandemia Covid-19.
With an increase in Muslim tourists for 4 million in 10 years, Thailand opened its first Halal hotel. pic.twitter.com/kpetofwnef
– Al Jazeera English (@ajenglish) March 24, 2017
In November, the Hong Kong Tourist Board launched an initiative to “launch the development of tourist facilities adapted to Muslims to raise the experiences of visitors.”
In a statement sent to Al Jazeera, he said he wanted to “stimulate restaurants, hotels, attractions, places and other institutions to review their Muslim friendly, promoting the importance of halal certificates among trade”, sharing a list of hotels, sharing a list of hotels, restaurants and attractions that are received the necessary certification.
Since 2019, Taiwan has been consistently among the destinations that were highly ranked Crescent grading, while the Philippines kept the title as a destination adapted to a Muslim in the second year for the second year in a row in 2024.
Last year, tourist secretary Filipin Christina Frasco said that the tourist department “recognizes the significance and potential of Halal tourism in contributing to the growth and diversity of our tourist industry.”
“Caters for the needs of Muslim passengers through the development of halal tourism are crucial in ensuring that we increase our competitiveness in the global tourist market,” she added.
Last year, Zanzibar hosted the exhibition of Halal tourism, hoping that he would attract not only investment but also interest. Zanzibar tourism official said Al Jazeera that the move would also help strengthen the companies that are already offering such initiatives.
The tailor, Halal Tourism Britain, said that “an increase in non -Muslim countries dealing with halal tourism shows a positive trend of market growth.”
What contributes to increasing halal tourism?
Although the increase in the growth of the Muslim population remains a factor that has encouraged the demand larger, according to Tailor, another major reason is an increase in middle class with a available income that wants to travel more.
“More destinations, whether Muslim or non -Muslim, become aware of the potential and are actively sold as such to create different experiences,” he said.
“We also have to recognize that in the age we live in, the narrative can now say Muslim influences and Muslim brands who used it, and they recognize that non-Muslims who can identify themselves as halal travelers are increasingly wanting to have common experiences. “
About 70 percent of the global Muslim population is below 40.
Crescent rating provides that “by 2034. The Muslim population will experience a significant increase in medium -age groups [21-30 and 31-40]which are crucial traveler segments because of their economic activity and travel preferences. “
Bahardeen says he has been part of the industry for the last 16 years, and “changes in halal tourism have been deep.”
“When we started, it was a low concept of limited consciousness. Today, it is widely recognized throughout the tourist industry, with the entire segments dedicated to the accommodation of Muslim passengers. The level of consciousness, innovation and investment in this sector has developed significantly.”
