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Brussels launched an investigation SheinE-commerce platform in China, in the midst of concern that the company violates European consumer protection rules by selling illegal products.
EU official said Wednesday that there is a “reasonable doubt” in a wide violation of the EU Consumer Protection Act by the company. Brussels examines whether Shein has pushed the unjust terms of the contract, misleading the reduction of prices and unjust commercial practices. It already exists A similar investigation The topic is ongoing, the Chinese Internet Business Business.
This is the latest problem for Shein, a Singapore group of fast fashion groups, planning to publicly trade its sections in London in the first half of 2025, aiming at EUSCU we 50 billion pounds. Punching Donald Trump on tariff approach for small goods cOuld also pushed his business model.
EU probe is part of a a larger breakthrough in the block About the flood of imports from China, in the midst of concern about the increase in dangerous and forged goods shipped from Asia. Brussels on Wednesday announced They are planning e -trade platforms like the theme, Shein and Amazon Marketplace responsible for dangerous or illegal products sold online. More than 90 percent of 4.6 billion plots of lower value imported in the EU 2024 arrived from China.
Shein said “shared” the goal of European consumers’ insurance that they can buy online with peace “and that the company intends to” work closely “with national protection bodies and the European Commission to solve any concern.
If it was determined that Shein had violated EU consumer protection rules, he risked the national authorities punished in the European Union.
Shein is already investigating the Commission in accordance with the separate rules of the police market behavior of large internet platforms. In this investigation, Shein risks fines of as much as 6 percent of its worldwide annual turnover.
Shein, who sells clothing from thousands of Chinese companies at ultra-nicic prices around the world, is still waiting for Chinese regulators to give their approval for a list abroad.
Last summer group Confidential paperwork filed with a financial regulator in the UK for the list and still undergoes a lot of attention. He first aimed at New York, but switched to London after the US regulators rejected him.
Shein was also in The intersection of MPs in the UK He was recently charged with disrespecting the parliamentary committee after refusing to answer more questions about the integrity of his supply chain as part of a wider research.
The company then gave a written answer to a question, but Liam Byrne, the chairman of the committee, wrote after claiming Failed to clarify Whether it has been shipped to British cotton products from Xinjiang, areas related to accusations for forced labor.
Shein faced accusations of poor work practices in his supply chain, but repeatedly said he had a “zero tolerance policy” regarding forced work.
