Sony has officially entered the electric vehicle (EV) market with its new model, the Afeela 1. This innovative vehicle, developed in partnership with Honda, aims to redefine the driving experience by integrating advanced technology and entertainment features. Unveiled at CES 2025, the Afeela 1 is now available for pre-order, marking a significant milestone in Sony’s expansion beyond consumer electronics into the automotive industry.
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External appearance of Afeel 1 (Sony) (Kurt “CyberGuy” Knutsson)
Performance and range
Equipped with a powerful 482 hp all-wheel drive powertrain, the Afeela 1 has a 91 kWh battery that offers an EPA-estimated range of 300 miles. It supports 150kW fast charging and is compatible with Tesla’s Supercharger network, providing convenience for long-distance travel.
Exterior view of Afeela 1 at a Tesla charging station (Sony) (Kurt “CyberGuy” Knutsson)
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Advanced Driving Assistance Systems (ADAS)
Afeela 1 boasts an impressive array of 40 sensors and cameras, enabling ADAS level 2+ features. These systems include lidar assistance for tasks such as automated parking and real-time environmental monitoring. The AI vehicle’s processing capabilities allow it to perform up to 800 trillion operations per second, paving the way for future updates that could improve its autonomous driving capabilities.
External appearance of Afeela 1 (Sony) (Kurt “CyberGuy” Knutsson)
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Technology and entertainment in the car
Sony emphasizes creating an interactive experience inside the Afeela 1. The car has:
- A personal assistant powered by artificial intelligence for voice interactions
- Dashboard length display for navigation and entertainment
- Surround sound systems using Sony’s 360 Reality Audio technology
Moreover, certain functionalities will be available through a subscription model after the initial three-year free period.
Interior of Afeel 1 (Sony) (Kurt “CyberGuy” Knutsson)
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Design and comfort
The design of Afeela 1 is focused on comfort and aesthetics. Its interior is made of high-quality materials, including components of plant origin and recycled components. The cabin is optimized for entertainment, with strategically placed screens and noise-canceling technology to enhance the passenger experience.
Interior of Afeel 1 (Sony) (Kurt “CyberGuy” Knutsson)
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Prices and availability
The Afeela 1 is available in two trim levels: the Origin, which starts at $89,900, and the Signature, priced at $102,900. Currently, pre-orders are open to California residents only, and require a $200 return booking fee. The Signature variant is expected to ship in mid-2026, while the Origin will follow in 2027.
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External appearance of Afeel 1 (Sony) (Kurt “CyberGuy” Knutsson)
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Sony’s entry into the electric vehicle market with the Afeel 1 represents a significant shift towards the integration of technology and mobility. With its high-performance specs, advanced driver assistance systems and focus on entertainment, it aims to appeal to tech-savvy consumers looking for more than just transportation.
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