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MSNBC Primetime has the worst grades in January with a key demo


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MSNBC -LOVE SUBMISSED SUBMITTED with his The smallest January audience Ever among advertisers concealed by adults of adults between the ages of 25 and 54.

The moon with heavy news was cited by the alleged terrorist who swallowed a truck through New Year’s discovery in New Orleans, a shocking video by Tesla Cybertruck exploding in front of Trump’s International Hotel Las Vegas, President Biden, pardoned his family members and political allies at the door of the door, Inauguration of President Trump , a fragile truce between Hamas and Israel and other significant titles, while Trump’s administration began with a tumultuous executive order.

Despite the hectic month of the main news, MSNBC average only 63,000 demo viewers between 8-11 hours ET to finish the number 31 among the cable offer. For comparison, Fox News Channel On average, there were 353,000 demo spectators during Primetime and CNN, which caused a rating, even succeeded in an average of 118,000 demo viewers of almost double MSNBC.

Fox News publishes the best January in history, marking 23 years as not. 1 cable network as CNN and MSNBC FLOUNDER

MSNBC average only 63,000 demo spectators between 8-11 hours ET during January to finish number 31 among the cable offer.

Depauw Jeffrey McCall University professor said advertisers usually want to do business with networks that deliver viewers from a key demonstration.

“Advertisers are looking for demo 25-54, because media consumers in this age range generally have money for spending and are not necessarily locked in the loyalty of brands. Junior demonstrations have less discretionary money for spending, and older demonstrations are more established in their consumerist habits,” “McCall told Fox News Digital.

“Consumers 25-54 buy cars, renovate their homes, buy clothes for children and have to spend their money in order to live their lives. And they are more open to try new products or services,” McCall added. “That’s why advertisers target this age group so specifically.”

TV land, life span, Freeform, E!, Syfy, Bet, Paramount, Hallmark Channel, AMC, FXX, Discovering Investigations, History, Nick-At-Cite, MTV, Discovery, Comedy Central, A & E, HGTV, FX, swimming for Adults, Food Network, Bravo, ESPN 2, TLC, TBS, TNT, USA and ESPN also surpassed MSNBC in demonstration during news.

“Networks with bad exhibitions in a 25-54 demonstration will like the narrow range of advertisers and will probably have to discount their advertising prices,” McCall said.

‘The Will Cain Show’ debut with 3.5 million spectators, marking the highest agenda premiere in Fox News history ‘

MSNBC Rachel Maddow spoke with Bishop Mariann Edgar Buda to talk about her spit with President Trump. (Screen/MSNBC recording)

MSNBC’s struggle with a receptive reception has “inside with Jen Psaki” on Monday at 8:00 pm ET, and “All in with Chris Hayes” took that time layer for the rest of the week. Rachel Maddow, which famously cut the “Rachel Maddow Show” until once a week in 2022 to follow other projects despite its huge salary, full time from 21:00 ET each working day for the first 100 days of Trump administration, but “Alex Wagner Tonight he “took that time layer most of the moon and” the last word with Lawrence O’Donnell “closes things.

January 16, President Biden sat down with MSNBC Lawrence O’Donnell at the last interview of his administration before officially abandoned his duty. Despite the extensive promotion, Biden’s latest interview as president attracted only 97,000 viewers among the critical demo. Repetitions “Seinfeld”, “Family Type”, “Friends”, “Office”, as well as the episode “South Park”, were among programs that would attract a larger audience in the category.

The questions of MSNBC were not exclusive for the primeths among critical demonstrations, as the network also fought significantly among the total viewers among adults who wanted advertisers.

MSNBC was only 45,000 total daily demo viewers, compared to 253,000 for Fox News and 80,000 for CNN.

MSNBC ended behind 26 different cable options in the category.

When it comes to individual programs, 14 different Fox News programs beat MSNBC “The Rachel Maddow Show” among the Demo viewers.

“Five”, Jesse Watters Primetime, “Hannity”, Ingraham Corner, “Gutfeld!”, “Special report with Bret Baier,” Fox News @ Night “,” Faulkner Focus “,” American editorial , “Sign in America”, “Story” by Martha Maccallum and a combination of PM et Hour from “Your World” and “The Will Cain Show” All overrun “The Rachel Maddow Show” with viewers between the ages of 25 and 54.

Ethan Alter, which covers news ratings for Adweek Tvnewseremphasized the importance of measurable.

“Adult 25-54 is a respected demographic group among advertisers, so strong representations are crucial for the revenue of advertising cable networks.

Over 10 million viewers watched Fox News’ inaugural covering, overthrowing all other networks

President Biden’s latest interview with his administration attracted only 97,000 spectators in a critical demographic age of 25-54. (Getty Images)

When asked for comment, MSNBC spokesman replied with a statement for the public in which the upset of the network in viewership had announced since Trump took office on January 20th.

“From 16:00 to midnight, during the programming of the Perspective and Analysis of MSNBC, MSNBC programs have increased their audience with double-digit percentages over the previous month and surpassed their CNN competitors all day long,” the MSNBC statement said in a statement from MSNBC. and.

Check the MSNBC viewer coming because Comcast recently announced that the NBCuniversal cable assets, including MSNBC, will be removed in a separate company that will not be related to the NBC News. As a result, these are the fate of common resources and newsrooms.

“Ensure that demo numbers remain upward will probably be a priority because MSNBC is approaching its Spinco Spin-off later this year,” Alter said.

Earlier this month, President of MSNBC Rashid Jones stepped down from its position After running a liberal net for almost four years.

Rebecca Kutler, Senior Vice President of the Content Strategy, was appointed to the temporary President of the MSNBC. Kutler came to MSNBC 2022 after a long -term stay in CNN, where she once served as Don Lemon’s Executive producer.

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Nielsen Media Research.

Fox News Digital, Jeffrey Clark, contributed to this report.



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