LG INTRODUCES 2025 OLED EVO LINE WITH VIBRANT LIGHT AND AI-POWERED PERSONALIZATION Investing.com

LG’s new OLED evo is an example of visual perfection with striking brilliance and
Unrivaled blacks, along with AI personalization for a customized user experience

LAS VEGAS, January 5, 2025 /PRNewswire/ — LG Electronics (LG) today unveiled its 2025 OLED evo lineup, highlighting a range of advanced TV offerings, including the world’s first true wireless OLED evo M5 and OLED evo G5 models. With LG’s latest α (Alpha) 11 AI processor Gen2¹ at their core, the latest OLED evo models represent unparalleled OLED picture quality with flawless blacks, exceptional brightness and advanced processing capabilities. Powered by AI-driven personalization, LG OLED evo offers a customized experience tailored to each user and represents the pinnacle of OLED innovation for the ultimate home entertainment experience.

The latest OLED evo TVs feature LG’s upgraded Brightness Booster Ultimate technology, which improves the light management architecture and light boosting algorithms to achieve three times the brightness² than conventional OLED models. This significant increase in brightness brings fine details into focus at different brightness levels, resulting in a more vivid and realistic viewing experience.

LG OLED evo refines every detail to perfection with flawless blacks, accurate color reproduction and stable performance. The latest models achieve superior black levels in both light and dark settings, producing vivid and accurate colors. These advanced OLED displays are UL Solutions certified “Perfect Black”, “Perfect Color” and are certified by Intertek for 100 percent color fidelity. The 2025 OLED evo TVs also boast fast stabilization of brightness and color temperature, earning them the TÃœV Rheinland certification “Fast stability with picture quality”.³ This provides users with exceptional picture quality immediately after switching on the TV.

New for 2025, LG’s latest OLED evo 4K TVs support Filmmaker Mode ® with ambient light compensation⁴ “ an advanced version of Filmmaker Mode developed in collaboration with the creative community. This feature accurately detects the lighting conditions in the viewing environment and automatically adjusts picture settings to maintain the filmmaker’s original intent, providing a truly cinematic experience in varying lighting conditions.

Building on its reputation as the best choice for gamers, the latest LG OLED evo TVs boast several gaming-friendly features, including an industry-first 4K 165Hz⁵ Variable refresh rate (VRR), certified by NVIDIA (NASDAQ:) ® G-SYNC ® and AMD (NASDAQ:) FreeSync Premium. OLED evo models improve gaming with tear-free, lag-free, minimal input lag and up to 165 frames per second. OLED evo TVs are the first to receive ClearMR 10000 certification from VESA, ensuring seamless motion and a seamless experience even during fast-paced action sequences.

With the help of advanced Alpha 11 AI processor Gen2, 2025 OLED evo models provide improved picture and sound quality. Deep learning algorithms carefully analyze and refine low-resolution, low-quality images, enhancing them to higher definition with pixel-level precision for natural and sharper images. Additionally, Dynamic Tone Mapping Professional offers expert control over HDR10 content for professional creators, allowing precise adjustment and fine-tuning of images to accurately display color and detail in all viewing environments.

Complementing the impressive visual effects, AI Sound Pro delivers rich, immersive sound with virtual 11.1.2 surround sound channels, adjusting tonal balance and clarity for an immersive, customized listening experience. Designed with personalization in mind, LG’s latest OLED TVs boast AI-powered features that understand and adapt to individual audio and visual preferences. By analyzing more than 1.6 billion picture settings and 40 million sound profiles, AI Picture/Sound Wizard tailors audio and visual modes for each user, ensuring a truly customized entertainment experience. These AI-driven features represent a new level of smart TV innovation, making the 2025 OLED evo models the most intuitive and user-centric TVs on the market.

The user experience is further enhanced with a personalized journey that begins as soon as the TV is turned on, thanks to AI Remote. AI Welcome greets users by name and provides customized recommendations based on their preferences and viewing habits, while AI Voice ID adds convenience by recognizing individual voices, automatically switching profiles and delivering content suggestions that match personal tastes. Finding content on LG’s latest OLED evo TVs has never been easier with AI search⁷ using a large language model (LLM) to understand the context of conversations and discover subtle user intentions. Access to Microsoft’s (NASDAQ: ) Copilot further streamlines the process, allowing users to efficiently find and organize complex information using contextual cues. For an even simpler and more engaging experience, the AI ​​Chatbot proactively identifies potential user challenges and offers timely, effective solutions. Moreover, Generative image gallery⁸ allows users to create custom wallpapers using voice commands, adding a personal and creative touch to the viewing experience.

OLED evo’s user-friendly webOS interface provides a personalized and simplified experience for easier access to content and settings. The new home screen is faster, more convenient and increasingly personalized with an improved user interface and categories. Additionally, webOS now supports cross-platform integration with Home Hub, seamlessly connecting to multiple ecosystems, ThinQ and Google (NASDAQ: ) Home, to control various IoT devices. By bringing together these versatile ecosystems and expanding cross-platform capabilities, users can effortlessly manage and control their smart home ecosystem through a single, intuitive interface on LG’s latest smart TVs. Extending the benefits beyond the initial purchase, the webOS Re:New program enables LG Smart TV owners to enjoy a state-of-the-art TV experience for the next five years.

LG has introduced the first ever OLED TV that can wirelessly stream audio and video, transforming the home entertainment experience with unparalleled audiovisual performance. As the world’s first true wireless OLED TV, the latest M5 series provides wireless audio and video transmission up to 144Hz⁶ without delay or loss of picture and sound quality. Certified by NVIDIA G-SYNC ® , this wireless OLED TV ensures a stutter-free gaming experience, even during fast-paced action at 4K 144Hz. Building on this innovation, LG has extended its advanced wireless audiovisual technology to QNED TVs, bringing its core value of technological excellence and cutting-edge innovation to more customers.

LG’s OLED evo models have been recognized for their customer value and improved performance, winning multiple awards including the CES 2025 Best of Innovation Award (for the 83G5 models) and the Honoree title (for the 83M5 model) in the video display category.

Visitors to CES 2025 will have the opportunity to explore how LG is enhancing the home entertainment experience with its latest innovations from January 7-10 at the company’s stand (#15004, Las Vegas Convention Center). To stay up to date with all of LG’s CES announcements, visit the website and the LG Global YouTube channel.

¹ Equipped on G5 and M5 series
² Applies to 65/55/77/83 inch G5/M5 models, compared to same size conventional OLED models (B5 series) with 10% window
³ The 65-inch model of the M5/G5/C5 series received this certification
⁴ This feature works on models equipped with a light sensor
⁵ 4K 165Hz VRR is available on 55/65/77/83-inch G series models.
⁶ Available in the US and Korean markets at initial launch.
⁷ Available in US, UK and Korean markets at initial launch.
⁸ Wireless transmission refers to the transmission of video and audio signals between the TV screen and the Zero Connect Box. Visually lossless, based on internal test results with ISO/IEC 29170-2 and measurement results may vary depending on connection status.

About LG Electronics USA

LG Electronics USA, Inc., headquartered in Englewood Cliffs, NJ, is the North American subsidiary of LG Electronics, Inc., a $68 billion global technology and manufacturing innovator. In the United States, LG sells a wide range of innovative home appliances, home entertainment products, advertising displays, air conditioning systems and vehicle components. LG has been named ENERGY STAR ® Partner of the Year 11 times. The company’s commitment to environmental sustainability and its marketing theme “Life’s Good” encapsulate how LG is dedicated to people’s happiness by exceeding expectations today and tomorrow. For more information, visit www.LG.com.