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iQIYI’s hit drama ‘Mysterious Lotus Casebook’ showcases a diverse development model, another case proving the value of IP Investing.com

The recent theatrical adaptation of the hit drama met with overwhelming response during a multi-city tour

BEIJING, January 17, 2025 /PRNewswire/ — On January 12iQIYI, Chinese leading online entertainment platform, concluded the multi-city tour of its stage adaptation “Mysterious Lotus Casebook” with a final performance in Beijing. The production marks another milestone in the company’s innovative IP development strategy, showcasing iQIYI’s growing success in transforming popular content into diverse entertainment formats that engage a wider audience.

The stage adaptation is based on one of the biggest hits of iQIYI 2023, a martial arts mystery series that captivated viewers with its fast-paced storyline and richly developed characters. The series quickly dominated the ratings, surpassing the platform’s Content Popularity Index of 10,000 and earning a nomination at 29. Shanghai TV Festival Magnolia Awards.

Staying true to the beloved elements of the series while creating a fresh theatrical experience, the production tells the exciting story of a once famous swordsman whose quiet life is interrupted when a determined young man and an old rival pull him back into the world of martial arts to unravel a series of enigmatic mysteries. The production enhances this narrative with innovative stage design that blends traditional Chinese aesthetics with modern elements, bringing the series’ iconic scenes to life with unique cultural motifs that resonate deeply with audiences.

The production generated a lot of buzz on social media, with popular searches on Weibo (NASDAQ:), Chinese leading social media platform and thousands of rave reviews from audiences while touring multiple cities Chinaincluding Hangzhou, Xi’an, Chengduand Beijing. Following this strong reception, iQIYI plans to expand the tour to additional cities in 2025. This achievement adds to iQIYI’s track record in stage adaptations, which includes the theatrical version of “Bad Children”, another project launched after the phenomenal success of the drama series. .

An IP-driven strategy demonstrates strong commercial value

Offstage, “Mysterious Lotus Casebook” has shown remarkable commercial potential across multiple channels. Sales of its IP-based merchandise have reached 80 million RMB (11 million US dollars), with a product line of over 1,300 SKUs, such as trading cards, badges, toy models and themed accessories that incorporate key elements from the series.

IP further expanded its offline presence through tourism partnerships, especially with Suyun thirteen gardens in Jiangsu Province and Hengdian World Studios in Zhejiang province, where iconic scenes are recreated to provide visitors with immersive experiences.

“In recent years, iQIYI has consistently strengthened its premium content offering by delivering hit dramas and animations, while expanding these entertainment IPs in our increasingly mature ecosystem,” said Xiaohui WANG, iQIYI’s Chief Content Officer. “Through different offline experiences and consumer touchpoints, we continue to increase the long-term value of our IPs and deepen audience engagement.”

As one of the leading innovators in entertainment IP monetization, iQIYI plans to further strengthen its portfolio in 2025 by launching new original IP while expanding existing ones such as “Mysterious Lotus Casebook” and “Strange Tales of Tang Dynasty”. The company will also celebrate key milestones throughout the year with the launch of innovative IP-based merchandise and co-branding initiatives that meet evolving consumer trends.

CONTACT: iQIYI Press, press@qiyi.com





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