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Amorepacific Named Honorary Winner of CES 2025 Innovation Award by Investing.com

The artificial intelligence-based generative makeup app marks the company’s sixth consecutive win at CES
It also reveals new technology with Samsung Electronics (KS:)together with the latest makeON skin care device

LAS VEGAS, January 5, 2025 /PRNewswire/ — Amorepacific (KS:) has been named the winner of the CES 2025 Innovation Award for its artificial intelligence-based generative makeup application, ‘WANNA-BEAUTY AI.’ This is the company’s sixth consecutive CES Innovation Award. In addition to the award-winning app, Amorepacific will be showcasing its latest beauty technologies at this year’s events – including the ‘AI Skin Analysis & Care Solution’, which will be featured in Samsung Electronics’ ‘MICRO LED Beauty Mirror’ and a new skin care device from the makeON beauty device brand.

‘WANNA-BEAUTY AI’, winner of the AI ​​Innovation Award, is a voice-activated chatbot application that leverages generative artificial intelligence to help users discover their ideal makeup look and experience a personalized virtual try-on. The application first analyzes the skin tone, facial features and proportions of the user’s photos. The AI ​​solution, trained with the make-up artist’s data, then offers make-up recommendations and virtual try-ons. Users can also virtually try on someone else’s makeup on their faces, all easily through a voice consultation interface.

The patented solution, developed to provide customized makeup for individual customers, incorporates Amorepacific’s image diagnostic technology and AI image generation technology developed in collaboration with KAIST. ‘WANNA-BEAUTY AI’ will be presented at the Venetian Expo Innovation Awards Showcase.

Amorepacific will also showcase its latest beauty technologies at CES. The company’s proprietary ‘AI Skin Analysis & Care Solution’ technology will be incorporated into the Samsung Electronics’ ‘MICRO LED Beauty Mirror’ and featured on Samsung Electronics’ First Look cabin. By combining camera-based optical skin diagnosis with contact-type skin diagnosis, the ‘AI Skin Analysis Solution’ can offer detailed skin diagnosis and care recommendations.

In addition, the new ‘Skin Light Therapy 3S’ of Amorepacific’s makeON brand of beauty devices will be presented at the stand. The device will boot into March 2025with a dedicated app seamlessly integrated with the “AI Skin Analysis & Care Solution”.

Amorepacific Group President Kyungbae Suh will attend this year’s CES events to visit Amorepacific’s Innovation and Technology Discovery Awards Show. He will visit exhibitions in various sectors and review them Amorepacific North America do business with Giovanni Valentinipresident of Amorepacific North Ameriapprox.





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