UBS analyst Karl Keirstead lowered the company’s price target for Adobe (ADBE) to $475 from $525 and maintains a Neutral rating on the stock. The company’s checks signaled that the second half of 2024 and Coca-Cola (WHO) The AI-generated holiday ad could prove to be a watershed in terms of the adoption of AI-generated content, an analyst told investors in a research note. While Coca-Cola and a previous AI-generated ad from Toys “R” Us did not use Adobe AI content creation tools, UBS says Adobe is “in the game” but that the creative AI market is “fiercely competitive.” Both Coca-Cola and Toys “R” Us used Adobe’s Core Creative Suite for final editing and post-production work, the company notes.
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