SUPSACK enhances video capabilities in the middle of a potential prohibition of tictok
Rafael Henrique | Sopa pictures | AP
After posting almost 200 videos, collecting hundreds of thousands of followers and gathered millions of views, Carla Lalli Music gives up on YouTube. The ceiling is its new focus.
Music is the author of cooking books and the creator of the food content, and it directs her focus on SPACK, a subscriber platform that allows for creatives to charge subscriptions to users to access their content. The music said to CNBC in that decision after earning more in one year of ceiling use, almost $ 200,000 in revenue than she did with posting a video on YouTube since 2021.
Music is the correct creator of content that SPSUKK tries to lure his platform, because Tiktok’s future in the US remains in Udubina.
The San Francisco headquarters tank was launched in 2017 as a tool for Bilten writers to charge readers a monthly fee to read their content. The platform allows creatives to connect directly with their followers without need without need Algorithmic models That control when their content is shown, as is the case of Tictok, Google’s YouTube and other social platforms. Subscribe has raised about $ 100 million, recently an estimated post-novac estimate of more than $ 650 million, CNBC said.
This year, the ceiling expanded its focus outside the bulletin, and on Thursday announced This creative can now post video contents directly through the SPACK application and make these videos.
“There will be a world of people who are much more focused on videos,” the co -founder of Supsack Hamish McKenzie told CNBC. “It’s a huge world that just begins to penetrate.”
Spack started this pressure after the landscape of social media was thrown into the flow as a result of an effective ban on Tiktoc in January, which is why the popular Chinese -owned service went beyond the net for a few hours. Tiktok was also removed from Apple and Google Apps for almost a month.
The Tictoka Disorder in January occurred as a result of the law that former President Joe Biden signed to force the sale of Chinese-owned application or is effectively forbidden in the US on the first day in power, President Donald Trump signed the Executive Government an order that expands the capacity It operates in the US, but that order expires on April 5.
Days after Tiktoc went off the net, Spsack launched a $ 20 million fund court creators on their platform.
“If Ticta is forbidden for political reasons, it has nothing to do with the job you have done, but it really affects your life,” McKenzie said. “The only and safe guardian against this is if you do not put your audience in the hands of another unstable system that doesn’t care what is happening to your life.”
Crossing outside the newsletter
McKenzie says they go for creatives on competitive social media platforms to start sharing their video content on SUPSAK.
“Video’s first creatives, people who are mobile oriented, have a lot of new opportunities waiting to be unlocked after meeting this model in the right place,” McKenzie said.
Already, SPSuck has more than 4 million paid subscriptions with over 50,000 creatives that make a platform, the company said. Subscribe says that 82% of its 250 creators who create revenues have already integrated audio or video into its content, reflecting a growing emphasis on multimedia content.
Prior to the announcement of the video, SPSUSK allowed creatives to post videos on the application to the note, which is the format of the platform that is anteriorly agile. But the feature did not allow the creatives to post the video content behind Spack of the pay walls.
The update allows the creatives to put the video content behind the pay wall and provide information on the estimated impact of revenue. It also allows them to monitor the viewers and new subscribers.
Carla Lalli Music is a writer of a cookbook and a creator of food.
Carla Lalli music
Push by Tpsack in the video is welcome development for creatives like music, who have lost money from making video for YouTube.
Music said each video costs $ 3500 to produce despite recording at home. If she posted four videos a month on YouTube, she would earn about $ 4,000 in revenue. The music was losing about $ 10,000 a month, she said.
“It’s really depressed to have a loss,” the music said.
Even the brand offers, which is an agreement in which the brands pay the creators to publish the content that promotes their products, the earnings were barely enough to compensate for the cost of posting on YouTube, music said.
More than half of the $ 290 billion creator economy comes from the value of directly to worship. This includes ticket sales, courses, livestreams and paid membership, according to poll Spent Patreon, a competitor for Support.
With her switch to Spack, Music said she was now focused on writing another book, publishing recipes behind the salary of the platform and occasional videos.
“I have a lot more than focused on a smaller group of people than I have ever done on throwing things out and I see what will stick to the billion potential members of the audience,” Music said. “It’s more sustainable.”
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