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Mattel looks at the potential increase in toys prices as part of his efforts to alleviate President Donald Trump’s tariff to import from China, Mexico and Canada.
Over the past weekend, the President signed the executive commands trying to bring 10% imposed on imports from China and 25% of tariffs about imports from Mexico and Canada.
Tariff against China came into force on Tuesday; However, Trump’s administration paused the levy against American northern and southern neighbors a month after Canada and Mexico agreed to take steps to enhance the implementation on their borders with the USA
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Leaders on Mattel He said on Tuesday that “exploiting the power of our supply chain” and the possible prices of actions among the measures that the toy company watched to implement to deal with tariffs.
Mattel looks at the potential increase in toys prices as part of his efforts to relieve Tariff of President Donald Trump to import from China, Mexico and Canada. (Armando Arorizo / Bloomberg Via / Getty Images)
“Our teams are fully involved in analysis and planning a series of scripts,” said CFO Anthony Disilvestro analysts and investors. “As for the financial impact on Mattel, our guidelines in 2025 include the expected impact of the new tariff based on what we know today and the miraculous actions we plan to take, including those who use the power of our supply chain and potential prices.”
Mattel, known for Barbie, hot wheels, fishing price Other brands, make toys in seven countries, said, adding that the toy company “continuously optimized and diversified our production trace” in recent years.
The buyer watches Mattel Barbie dolls for sale at the Target store in Chicago. (Christopher Dilts / Bloomberg Via / Getty Images)
More than 40% of Mattel global toy production are expected to happen in China This year, a much smaller share of the average industry of approximately 80%, according to the Disilvestrou.
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“Since they now represent about half of our global toy sales, our tariff exposure to the United States -in cinema associated with China should be about 20% global production,” said Mattel CFO. “And given Mexico and Canada, we currently have a source of less than 10% of our toys from Mexico And they don’t have a source from Canada. “
The toy company plans to have more than 25% of production by 2027, Disilvestro added.
| Dice | Security | Last | Change | Change % |
|---|---|---|---|---|
| Litter | Mattel Inc. | 21.43 | +0.59 |
+2.83% |
As for the tariff alleviation action, Mattel said “[s] Narrow “with your retail partners” to achieve the right balance and always keep in mind the consumers when we consider pricing actions. ”
The toy company envisaged an increase of 2% -3% net sales for Fiscal 2025, as well as adapted to earnings per share range of $ 1.66 to $ 1.72, which is in any potential influence of tariffs and the company’s response to them .
Cars Hot Wheels Mattel are offered on sale at the Chicago store on April 2, 2024. (Scott Olson / Getty Images)
Mattel cooperates with about 500,000 retail stores on the sale of different toys products, said the CEO of Ynon Kreiz. It also uses e-trade avenues to sell toys.
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The company made almost $ 5.38 billion net sales during the year 2024. His annual net income, meanwhile, was $ 541.8 million.
“Our priorities in 2025 have increased the upper and end lines, at the same time an increase in investment in our business to publish a digital game independently in order to encourage long -term growth, in accordance with our priorities of the distribution of capital to investment in organic growth,” Zeliz analysts said.
