Companies touted their AI products on the Davos boardwalk at the 2025 World Economic Forum.
Arjun Kharpal | CNBC
Davos Promenade in Switzerland is the focal point of the World Economic Forum’s annual meeting in the Swiss ski town.
Some of the world’s biggest companies take over cafes, shops and restaurants and build temporary meeting and event spaces during the week — and their branding often betrays what matters most to business leaders.
So it’s no surprise that artificial intelligence dominated the space this year, given the boom in technology that has spurred companies to capitalize on interest in artificial intelligence — especially by enterprises.
A survey by consultancy Accenture released on Monday found that 58% of CEOs expect generative AI solutions to be widely adopted within the organization in 2025, up from just 37% in 2024. Generative AI is the technology that powers apps like ChatGPT.
Several companies from Intel to Salesforce and Workday have displayed AI-related branding on the front of their spaces.
Tech companies took the promenade in Davos for the 2025 edition of the World Economic Forum with artificial intelligence front and center.
Arjun Kharpal | CNBC
By displaying it on the corsa, you can often follow what is happening at the markets, with crypto companies are out of business in the past. The Artificial Intelligence Branding Explosion started at Davos in 2024, pushing crypto asideat a time when ChatGPT was still gaining popularity while Nvidia’s stock continued to rise. Nvidiawhose chip systems are used to train massive AI models, is seen as a benchmark for investor appetite for artificial intelligence.
This year’s WEF will discuss the progress of artificial intelligence, as well as the dangers of rapidly advancing systems. Artificial General Intelligence – or AGI, which describes AI systems that are smarter than humans – will be in focus, as will current progress with AI agents.
