The garbage truck that drove Trump during the viral campaign is heading to the inaugural parade
It’s not every day that a garbage truck takes center stage in the presidential spotlight, but for Team Trump, the “big, beautiful” MAGA truck is more than a vehicle – it’s a statement.
The truck, which gained national attention during Donald Trump’s campaign, is set to roll into Washington, DC this weekend as part of Monday’s upcoming inauguration parade.
He first grabbed the headlines at a battlefield rally Wisconsin last October, where then-candidate Trump climbed aboard wearing a bright orange reflective vest over his signature suit and tie.
The white garbage truck, with the words “Trump Make America Great Again 2024” emblazoned on its side, quickly went viral, becoming an unlikely but effective campaign symbol.
“I was actually approached by the inaugural team asking if we could provide a truck for the parade,” said Loadmaster Vice President Andrew Brisson during an interview with “Fox & Friends” on Friday. “After a few phone calls, I was actually able to get through the the truck we had at the rally for them.”
The stunt was part of Trump’s efforts to connect with blue-collar voters, a demographic that played a key role in his Campaign 2024.
The appearance of the garbage truck was in response to comments made by President Biden, who drew backlash after calling Trump supporters “garbage.”
While Biden later clarified that his comments were intended to criticize Trump’s demonization Latin Americansthe remarks have already lit a fire.
“How do you like my garbage truck?” – Trump asked reporters when he arrived at the rally in Green Bay. “This truck is in honor of Kamala and Joe Biden.”
Brisson recalled how quickly Trump’s team mobilized for the stunt: “The campaign team had someone down in the Green Bay area put together magnets that we put on the side of the truck. They picked up some flags down there.”
Looking back on the experience of driving a truck with Trump, Brisson shared his impression of the president-elect.
“He seemed like someone you could sit down and talk to. For lack of a better term, he seemed like a normal person.”
Trump’s focus on economic issues and his connection to working-class workers struck a chord with Brisson.
“The state of the economy and inflation. The price of everything is the biggest (voting) factor,” he explained. “The economy is the biggest problem in my opinion.” Brisson’s sentiment echoes the concerns of many working-class voters who backed Trump during the 2024 campaign.
Trump’s inaugural parade and Liberty Ball are expected to draw a combination high-profile participantsincluding Meta CEO Mark Zuckerberg, Amazon founder Jeff Bezos and TikTok CEO Shou Chew. In an unexpected twist, Silicon Valley, historically left-leaning, warmed to Trump after his victory in November, with tech giants donating millions to the inauguration event.
However, some notable figures, including the former first lady Michelle Obama and former Speaker of the House Nancy Pelosithey decided to skip the event.
For Brisson, the opportunity to be a part of the inaugural ceremony is an honor.
“I’m pretty excited to be there,” he said. “I’m getting ready to fly out this morning. I’m going to spend the weekend in DC getting things ready for the parade… It’s a very cool experience to be part of the Green Bay rally and to drive Donald Trump in the truck, and to be able to meet him.”
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The garbage truck’s presence in the parade is expected to symbolize Trump’s continued appeal to working-class voters, a key group that helped make his 2024 campaign a success.