Adam Mosseri, Facebook
Beck Diefenbach | Reuters
Adam Mosseri, host It’s a target Instagram said Monday that the app will focus on prioritizing original and creative content in its algorithmic rankings in 2025.
His comments have arrived video posted by Mosseri outlining Instagram’s priorities for this year, which include improving social connections for users.
“Instagram was really founded on the idea of allowing everyone to share something creative that they were proud to share,” Mosseri said in a video posted on Instagram and Meta’s Threads microblogging app. “We want to double that.”
Mosseri’s remarks come ahead of a potential ban on TikTok, which is set to take effect on Sunday. TikTok creators have already started asking their fans to follow them on other apps, including Instagram. After the Supreme Court heard oral arguments in a case involving the future of TikTok on Friday, Instagram executives held impromptu meetings, telling employees to prepare for a potential influx of new users if the ban goes through. CNBC reported on Sunday.
To prioritize original content, Instagram will focus on improving its creative tools to be best-in-class, which they are not currently, Mosseri said. Instagram will also embrace new technology that can make it easier for users to post more content, such as artificial intelligence.
As a way to encourage more connections, Mosseri said Instagram will look for more opportunities to make recommending content more social and interactive.
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