Where is the white lotus recorded? Koh Samui, and searches and prices have been increased
Talks on social media on Thailand increased 60% after the premiere of the third season of “White Lotos” on February 16th.
The data measured the chatter of social media during the three days before and after the broadcast of the show, according to the SPROUT SOCIAL Social Media analytics.
The HBO is expected to win the Emmy’s trip to the Thai Island of Koh Samui, the latest show of the show-Like Maui, Hawaii and Sicily, Italy, in the season one and two.
The ability to attract tourist interest in its recording locations is so influential that it is known as the “white lotus effect”.
“White Lotos” on social networks mentioned almost 1,385,000 times of almost 500,000 unique authors from February 16 to 26, according to Sprout Social. Most of the talks came from Thailand (86.016), followed by the United States (45,728) and Brazil (18.613), the company said CNBC trips.
Patrick Schwarzenegger plays the role of “Saxon Ratliff” in the new “White Lotus” season.
Billy HC Kwok | Getty Images Entertainment | Getty Images
The conversations have collected more than 8.4 million engagement – mostly from likes, comments and shares – 85% of which were positive, it was said. However, for the posts that specifically mention Thailand, the feelings have increased to 99%, according to Sprout Social.
This is important because the reach of these posts is so enormous, said Rachael Goulet, director of the company’s social media.
“There have been more than 775 million cases in which the talks that mentioned both ‘White Lotus’ and Thailand appeared on the users of the users,” Goulet said. “For the context, the US population is just over 340 million, so that more than 2x of that number, 775 million potential impressions not only indicates a strong trend of social media; this indicates a wider cultural moment.”
The data is based on the interviews of social media on X, YouTube, Reddit and Tumblr, Sprout Social said.
“People don’t just talk about the show as something to watch; they talk about it as a reason to travel to Thailand,” Goulet said.
Post -search interest and hotel prices jumped into Koh Samui, Thailand, after the attention attracted by the HBO hit television series “White Lotus”.
Oleh_lobodeniuk | E+ | Getty Images
Moreover, this season has something they haven’t had before – the power of the pop star.
The role includes Lalisa Manobal-Knowing as Lisa from the K-POP group Blackpink. Manobal, who has about 105 million followers on Instagram, played his acting debut as a “Mook” in the last season.
Reservations of hotels and restaurants
But not all conversations – travel searches have jumped in many cases months before the start of the third season.
Search for four seasons KOH Samui resort, shows The main place of recordingIt has increased 370% in Hong Kong in January from year to year, Expedia states.
In two weeks after the premiere of the third season, the search for travel to Koh Samui jumped 115% in Singapore, 95% in the United States and 70% in Australia, Expedia data showed.
The reservation is also worse. Since the premiere of the season, Trip.com has recorded annual growth of almost 30% in flights and hotel reservations for Koh Samui, led by Germany, the United Kingdom and France.
The “white lotus effect” can increase interest in other parts of Thailand.
The short -term reservations for rent in Thailand increased almost 500% in two days after the premiere of the third season, compared to the same period from 2024, according to the GOST real estate platform, whose software, among other things, reservations at Airbnb and Booking.com.
Annual night prices for short-term houses have also increased by 28% of February 2024, according to a guest.
Average daily rates in hotels climbed to 10% in two weeks before the prime minister of the season, Expedia said. It is above the growing feet, which started Put over the effort after the pandemic.
“White Lotos” can even enhance the reservations of restaurants outside the Thailand coast. Reservations at Thai restaurants in the United States increased 16% of the week after the premiere of the show, according to the SERVICE reservation of Opentable.
Concern about excessive oversism
Dr. Guy Llewellyn, Assistant Professor at Ehl Hospitality Business School, said the “white lotus effect” shows The power that pop culture has on travel trends, especially younger travelers who use social media for travel inspiration.
However, he said that the past cases of tourism on the screen serve as careful stories.
The movie “The Beach”, played by Leonardo DiCaprio, brought a large amount of visitors to Maya Bay, who was temporarily closed to the rehabilitation of his 2018 marine biology.
Brunocoelhopt | East | Getty Images
“Film ‘Beach’ from 2000. She led to a huge tourist inflow in Maya Bay, causing serious environmental damage“He said CNBC tripsciting the bay in Thailand Phi Phi Island. “Although increased tourism brings economic benefits, a tireless increase can lead to excessive ovorism, growing costs for locals and environmental degradation.”
Llewellyn said Thailand should anticipate these challenges and promote less known destinations and travel outside the top, taking into account permits for visitor areas.
“Ultimately, the” white lotus effect “provides the opportunity for Thailand to transform its tourist narrative,” he said.
