The American fast food giant The Wendy’s Company plans 1,000 net new restaurants around the world by 2028, increasing the total value to between 8,100 and 8,300 from the current 7,240.
On its investor day 2025, held on March 6, 2025 at the restaurant support center in Dublin, Ohio in the US State of Ohio, the company highlighted its long -term strategy to update the basic menu items and start innovation to meet the consumer preferences in fast -growing segments.
The expansion plan is focused on improving the menu, starting innovation and exploiting branding and cooperation.
Wendy’s is to improve basic items and introduce new offers in partnership with brands like the Takis snack manufacturer.
The company gives priority to customers with digital integration and operational excellence, with the aim of providing a better experience for dining.
President and CEO of Wendy Kirk Tanner said: “Wendy’s brand has a huge strength, and we will unlock its full potential, scaling our system to match the power of our brand.
“I am excited about our upcoming innovation and collaboration that will be upgraded on our high quality menu with fresh ingredients as we continue to raise focus with customers, putting the customer at the center of everything we do. Our unrelenting search for excellence in our food and our restaurants will position Wendy for long -term success as we win our global markets. “
Wendy already has a restaurant on every 56,000 people in the US, but sees a huge potential for growth outside his home market.
The chain adjusts its approach to satisfy specific demographics such as families, Latin American customers and gene z, reports News of Nations restaurant.
He identified cooperation, such as TAKIS, and will continue to innovate with products such as thin basket reconnaissers and mix-my fusion.
In the United States, the company focused on service and modernization of locations, according to Wendy’s US restaurant president, Abigail Pringle.
The spread of teams on the field will ensure that restaurants maintain high standards, with estimates twice a year.
The 300 next gene restaurants were completed by the end of 2024, with new technological investments and smaller, more energy -efficient design.
“Wendy aim to add 1,000 restaurants around the world by 2028” he originally created and published Food Services Judgmenta brand owned by Globaldata.
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