The CEO of the match admits that the introduction apps feel too much like the “game of numbers”, so asking employees for “unwavering feedback” about how to improve the hinge and tinder

• Matching group Executive Director Spencer Rascoff Published an open letter on LinkedIn The recognition of the app meting apps are failing and do not feel as a “place to build real relationships”. Now it calls employees to offer feedback on how to best improve their apps like a hinge and a tinder.

Finding love on meeting apps felt so gloomy, one user said Wealth that Tinder, hinges and bumble you feel like “havoc. “

“I think the user pool on many of these apps has refused,” said Max Gomez, a professional gene Z Communications, earlier Wealth. “Gen z just not used them [apps] More more. “

The new executive director of the match has been recognized by so much UA letter Posted on Thursday at Linkedin, saying that they were not at Hinge and Tinder’s companies at SNUFF.

“Too often our apps felt like a game with numbers, not as a place to build real relationships, leaving people with a false impression that priority with peaceful experiences of experience,” wrote Spencer Rascoff, former CEO of Zillow, who took over the best job in Match Group in February. “That has to change.”

In his letter, Rascoff invited employees to confidentially divide their “untreated feedback” on products to improve applications.

“We know that listening to users is not enough-we have to move with urgency and increased responsibility,” Rascoff wrote, adding that the Match group would be “increasing expectations about the cooperation in the office” to make the changes faster. Rascoff was esteemed For the culture of the company he created during his stay in Zillow.

The Match Group refused to make a further comment on Rascoff’s letter.

Analysts warned about Falling company to exit like the Match and Bumble group for some time. Although Bank of America Analysts said that on February 5, Rascoff’s appointment could be positive for the company: “Internet familiarity industry is facing wind extension towards the growth of users.”

Global customers for meeting appliances such as Tinder, Bumble and Hinge decreased 6% compared to the year in the fourth quarter of 2024, according to the Bank of America Research. Over the last five years, the Match Group shares have saved almost 70%, plus “the total mood on the introduction apps generally remains negative,” said analysts 28 from Citi. However, the total revenue of the match group increased by 3% compared to the year at $ 3.5 billion, according to the company Earning report February 4.

Some younger people also completely gave up their introduction apps, and instead long for real life meetings.

“I don’t just want to talk about people online,” said Louise Mason, a millennial marketing expert from Doncaster in the UK Wealth. “I don’t want a pen.”

Rascoff feels user’s pain.

“I heard the incredible stories of love,” he wrote. “But I also heard frustration – from users looking for real, meaningful matches and expect more than experience.”

A better offering of the product could help align the group of rise from its fall. Citi analysts have noticed that they are watching new products and updates that could improve the performance and prospect of the match.

“Improved product development is crucial in our opinion to improve the basic user trends in the long run,” Citi analysts said.

Rascoff said that Match Group was on top of the product update and development in his letter divided into Linkedin.

“Transformation is already ongoing,” Rascoff wrote, adding the wrist, Tinder and other brands in their portfolio find new ways to implement AI into product development.

“But it’s not just technology,” he added. “Our people, our culture and a deep dedication to our mission will be the driving power of this transformation.”

Wolfe Research analysts also appear optimistic about the changes that Rascoff could launch as the new Match Group CEO.

“We believe that investors will have a beneficial to welcome his style of communication and cadence,” Wolfe wrote analysts in a note on February 5th. “A lot depends on the successful execution of this year, and the company now has another opportunity to prove its strategy.”

This story is originally displayed on Fortune.com

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