Poppi soda cans are shown in the store on March 17, 2025 in New York.
Spencer Platt | News about Getty Images | Getty Images
Pepsico said on Monday To buy prebiotic soda brand Poppi for almost $ 2 billion.
Although the Soda Consumption in the US has mostly fallen in the last two decades, prebiotic soda, which have encouraged new ones in the Poppi and Olipop industry, have won health care in the last five years.
Category growth makes it attractive to Pepsi and his rival, Coca-Colawho recently launched his own prebiotic Mark Soda, simply pop. Pepsi had Supposedly targeted To launch his own functional soda under Soulboost brand, but he canceled those plans, probably running the way to an agreement with Poppi.
Pepsi said he was planning to get upstart Poppi for $ 1.95 billion. The contract includes $ 300 million provided for cash tax fees, which makes a $ 1.65 billion net purchase price.
Pepsi will also need to make additional payments if POPPI reaches certain turning points of performance in a placed time frame after the acquisition has been closed. The company did not say when the contract is expected to close, waiting for regulatory approval.
Poppi Allison and Stephen Ellsworth founders launched Mark back in 2018, the same year when Olipop was founded. Poppi’s formula includes apple cider vinegar, prebiotics and only five grams of sugar.
By 2023, the annual Poppi Sales reportedly exceeded $ 100 million.
The company recently made its second look of Super Bowla with an ad during a big game, demonstrating and deep pockets and a desire to reach an even wider audience.
But as Poppi sales grew, she also attracted a return reaction because of her health claims. For example, the company faced a lawsuit for a class that claimed that his drinks were not as healthy as his packaging claimed. Poppi and the prosecutor crossed on Friday to pay a lawsuit for $ 8.9 million, according to court charges.
On its part, rival Olipop was estimated at $ 1.85 billion During the last round of financing, which was announced in February. In 2023, the founder of Olipop and the Ben Goodwin CEO told CNBC that Soda Giants Pepsico and Coca-Cola had already come to pick up potential sales.
