NBA legend Shaq says his net is ‘quadruple’ after taking a note from Jeff Besos and started investing in things that ‘change the lives of people’
Shaquille O’Neal Not only signs the checks – signed for investments that align with its values, a lesson to which he attributes Jeff Bezos. The four -time NBA champion and business mogul says his financial success jumped suddenly after he began using the approach of the Amazon founder in investment.
O’Neal 2019 said Wall Street Journal“I heard Jeff Bezos says once [that] Invests its investments based on if it will change the lives of people. Once I started doing that strategy, I think I probably doubled what I was worth. “
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For O’Neal, this philosophy goes beyond writing checks the hottest startups. If he personally does not believe the job, it doesn’t matter how great numbers look like – he won’t touch him. “Whenever I do, it’s not about money,” he said.
O’Neal’s approach led to some impressive victories. He was An early investor in Google And since then he has built a diverse portfolio, with roles in apples, cars authors and nightclubs in Las Vegas. But his investment in home security company is one of his biggest success stories.
He discovered the company while looking for an affordable security solution for his home. After trying it, he was convinced – and instead of just buying a product, he decided to invest. That role paid off when Amazon bought the ring for $ 1 billion in 2018.
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Not every investment is. At one point O’Neal owned 17 Aunt Anne franchisebut in the end he sold them after realizing that they were not aligned with his values. “I had to ask myself: Did I really believe that? The answer was no, so I let them go,” he explained.
Krispy cream, on the other hand, remains one of his favorite investments – mainly because he is obsessed with Mark from the faculty. “Krispy cream is an incredible donut. I met him in college and I’ve been in love with that ever since,” he told The Journal.
