Jeans are the most popular pants in the world. Over 2 billion couples are made each year. But most travel one and a half times around the planet before reaching their wardrobe. With toxic colors, chemical pollution and massive water waste, denim carbon print is just not small. But change happens. From top -notch technology to natural colors, ancient weaving to local production, innovators reconsider jeans for a sustainable future. Tim down to the ground looks closer.
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