Apple was allegedly willing to lose $ 1 billion every year just to encourage his current ambition

• According to the report in Information,, Apple He spent more than $ 5 billion to attract 45 million spectators at the moment since Apple TV+ launched in 2019. Unlike other peers, a small library of Streaming Service is almost exclusively focused on original content such as Separation and Ted Lasso.

Comedian Ben Stiller excursion to mind Separation He celebrated his second final of the season on Apple TV+ on Thursday, and an actor-police already has plans for more.

Apple Tim Cook CEO only promised to renew it After he darkened Ted Lasso become a streaming service The most watched series. But Apple+ allegedly remains a loser of money whose fate depends on the benefits of the chef.

According toInformationApple encourages his ambitions to compete with the industry leader Netflix In accordance with more than $ 5 billion in spending since its launch in 2019, resulting in the loss of annualnorth of one billion dollarTo keep pumping content.

The report added that he had about 45 million users, although it is not clear how much they pay subscribers spending $ 9.99 a month or $ 99.99 a year as opposed to those who approach him through A bundle Like Comcast’s Streamsavers.

Unlike other streaming services like Disney+ and Warner Bros. Discovery’s Max, who have licensed movies and television shows, is Apple TV+ unique in that it almost exclusively offers viewers original content produced by Cupertino Computer Company.

More streaming customers that require discounted super bundles

ReportInformationpoints out that only a few companies are credibly possessed by a financial fiery power that will take over Netflix inCutthroat streaming wars. It is difficult for many technological companies to follow AmazonMerging $ 1 billionproduce critically full andpoorly received“Lord of the Rings” series,Rings of power,Let alone a media -fighting media company like a paramount.

The costs for funding the Apple TV+ drop in a company for a company that dragged close to $ 100 billion a year profit from the sale of the iPhone, as well as its reduction of transactions implemented through third-party applications at IOS.

Due to the budget for ballooning and declining cash register is taken from previously required tents, such as Fourth trip to AmericaDisney has repeatedly quoted as Candidate for potential download For Apple. Cook’s company could benefit from its content library and franchise owned by Disney.

Current trends suggest that consumers feel a pinch of current crisis of living costs and equally do not want to make money on overrated film tickets, as well as those who need to pay for another current service.

Ampere analysis with headquarters in the UK expects more viewers to look for super packages this year, which allow them a greater access to a combined number of TV and film libraries without paying a full price. This includes Streamsaver, which includes Apple TV+, Netflix and Peacock, as well as a discount offer that combining Disney+, Hulu and Max.

This story is originally shown on Fortune.com