Apple’s M4 MacBook Air in marketing photography.
Apple
Apple On Wednesday, they announced the new MacBook Air models updating the best -selling laptop of a faster M4 chip and upgraded video confession camera.
Computers also got a price reduction in the USA, despite tariffs by the president Donald Trump This came into force on Tuesday that experts said they could cause The price of electronics for growth.
The 13-inch MacBook Air starts from $ 999, and the larger, 15-inch model starts from $ 1,099. Users can pay more to upgrade memory and storage.
Although it has the same design as last year’s MacBook Air, a new computer will be available in fresh heavenly blue, and now supports three external monitors. The new MacBook Air goes on sale on March 12th.
MacBook Air is one of Apple’s most critical products. The Mac sales increased by 15% in December to just under $ 9 billion sales. The company has increased the larger sales of laptops, although the total sale of MAC, which also includes the desktop models, still reduced from the 2022 fiscal company. This was a period when the sale of computers was elevated as a result of people needed laptops to work or school during pandemic.
Apple’s announcement MacBook Air covers the storm of editions of new products by the company in the last few weeks.
In addition to new laptops, Apple announced on Wednesday by top Mac studio desktop with a chip that can trigger advanced AI. The company also upgraded iPad Air with M4 chip on Tuesday, and announced a low price last month iPhone 16e.
Mac Studio has more power to process and is designed for people working on computer graphics, audio or video production or artificial intelligence. Not cheap – a computer starts at $ 1,999, and more stronger configurations can cost more than $ 14,000.
Apple’s new Mac Studio costs $ 1999 or more.
Apple
Prices watched carefully
Reducing the MacBook air price comes because Apple’s prices of US prices are carefully observed by Apple customers and investors to see what the iPhone manufacturer is doing in response Tariffs of Trump administration.
Apple’s announcement signals that the company does not increase prices yet.
The new iPad Airs announced this week did not see any prices change and still start from $ 599. However, the iPhone 16e costs $ 599 and replaced the older low -budget model of 2022. Which started with $ 429.
Analysts from the Bank of America Securities last month predict that computer manufacturers, including Apple, are likely to try to transfer increased costs to customers. Rival acer already An announced increase in prices on laptops last month due to US tariffs.
“Tariffs on imported computers operate like taxes that are mostly transmitted by computer suppliers to end customers,” Bofa analysts wrote.
Most of Apple products were made in China and could affect two sets of 10% of Tariffs that Trump was placed in Chinese imports. Apple’s business and the third largest market could influence Chinese retaliation.
Apple CEO Tim Cook met Trump at the White House last month. After the meeting, Trump said That Apple “doesn’t want to be in tariffs.” Cook told investors in January that Apple “monitored the situation”.
Apple has expanded its supply chain in recent years. Some Mac are gathered in Malaysia or Vietnam, production locations that would avoid Chinese import duties. Apple did not say where the new MacBook Airs was assembled.
