Few things say “luxury” like a private jet trip.
Whether you have your own plane or pay thousands of dollars per hour to access a private aircraft via service like FlexjetThe price of avoiding traveling masses is steep.
Kenn Ricci has turned the luxury of flying private into a successful entrepreneurial career. Once I was a pilot, Ricci spent years flying a-lister like Elton John and Bruce Springsteen and even piloted Bill Clinton’s plane during his presidential campaign.
As the president of the Flexjet, the second largest commercial jet jet operator in the country, Ricci made his mission to ensure that wealthy money is worth it when he stepped into one of the 600 to 900 flights his company performs on a daily basis.
“Why do people pay $ 80,000 to go to London when they could fly the first class or premiere for $ 12,000 or $ 15,000?” He asks.
The answer, Ricci says, is because there is one thing that is a very rich value above all: time.
‘Whatever you want, we’ll do it for you’
Although the privacy, luxury and convenience of private air trips are a huge draw, Ricci says that the right point of sale is peace that tens of thousands of dollars can buy on your trip.
“Where can you buy time? Where can you buy less stress?” He says. “That’s what they really pay.”
Even flying the first class, passengers have to deal with the traffic of the airport and the TSA lines. When they reach the door, the flight could experience delay or be canceled.
When you pay up to $ 10,000 per hour, which fly privately, Ricci says, that stress is removed from your plate.
Why do people pay $ 80,000 to go to London when they could fly the first class or premiere for $ 12,000 or $ 15,000?
Kenn Ricci
Chairman, Flexjet
“When our plane breaks down, or if the weather is bad, we feel bad for the customer. We find alternatives. We solve their problem,” he says. “If you are on airplane and the plane is canceled, you have to solve your own problem. They pay the elimination of hassle and to get time.”
“We want your problem to solve,” he adds. “I’ll say” what will make you happy? Whatever you want, we’ll do it for you. “
Sometimes that problem solving means finding alternative travel arrangements. For particularly dissatisfied customers, this could mean a Flexjet offering to compress a huge price of your trip as an apology for the inconvenience.
“That’s what customers love with us: if we don’t succeed, we apologize,” he says. “We have not met the standard, we have not fulfilled your expectations. So, they get attention, and it makes the trip experience differently than when you have to go through it.”
However, Ricci does not recommend that his clients break the bank to fly privately no matter what. In fact, he often tells customers that he should spend no more than 10% of his discretionary revenue on his offer.
“I am proud that I do not make you do something that would not be in your interest,” he says. “If you have a million -dollar income available, you are Matila if you spend more than $ 100,000 a year on this property.”
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