The XX-XY athletics looks redefined by mainstream 2025, watching the signature of women’s sports stars and hit viral ads
The founder of the Athletics XX-XY Jennifer Sey weighs the T-shirt ‘Save Girls Sports’, which is labeled ‘transfobic’.
Startup Sportswear Brand XX-XY Athletics, founded by former American gymnast and Levi’s executive director Jennifer SeySeven figures in profit in the first 10 months of 2024 have traveled, she told Fox Business in an exclusive interview.
Sey is not trying to compete With Nike For the superiority of sportswear in any way. She recognizes the difference in resources between her company and industrial jungauts. It simply takes over all the real estate for which these companies have refused to compete – activist clothing for athletes women who oppose the trance of involvement in their sports and locker rooms.
The election year 2024 saw that the question had set fire to the widespread movement for counterculture. Former Colley Gaines swimmer, who is considered to be one of the pioneers of the movement with his lawsuit against NCAA because he has to deal with Lia Thomas at the NCAA 2022 championship, was the first Ambassador of Sey.
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Former Levi Strauss & Co. brand president Jennifer Sey discusses the new Australian ‘Right to Separation’ of the Law and responds to the transgender Golfer Hailey Davidson competing on a female tour at ‘Varney & Co.’
Since then, the company has launched the NIL program. This list added reputable Mountain West Brooke and Sia Liilii, and Gaines’s younger sister Neely Gaines, a gymnast at the University of Kentucky.
But Sey is honest with what she misses her brand so far, and the cause as a whole.
“There is no top competitive athlete or a coach who has been advocating to protect the female sport,” Sey said. She added that the women’s tennis legend Martin Navratilova is an example of a star who has, but is not actively competing.
“We do not have a competitive top athletes currently who have spoken. I think this is an illustration of how far we have to go. It should be normal to get up and say ‘I will fight for the protection of the female sport,’ and yet they are not, because I think many of They are scared of them that they will call them terrible names. ”
Former Levi Strauss & Co. brand president Jennifer Sey discusses the numbers and long and responds to the Olympic boxer of Imana Khelif, who was named AP Fonget Awarlet Award candidate.
For Sey, all the athletes who had so far signed with her brand did not have reserves about a return they could come with him. And this is because each of them was already aligned with the cause of the protection of the female sport before signing.
But she thinks that can change in 2025 and beyond, and she aims to do so. He already has his own terrain for them.
“I would say,” You have enjoyed a huge success as an athlete, a huge opportunity. Don’t you want to ensure that girls and young women in future generations have the same opportunity? It is impossible if we do not keep the women’s sport of women. ‘”
But Sey also knows that there are financial obstacles in this.
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Former Levi Strauss & Co. brand president Jennifer Sey says women are silenced when they talk about the problem of Trans athlete -o ‘Varney & Co.’
“I will not pretend to offer what Nike offers or even what Vuori offers [financially]”Sey said about throwing a potential commodity ambassador on the fence about joining her thing.” But I greatly comfort and brave I know that I get up and work properly, and you will grow with us, and you are you, and you will know that you have stood and did the right thing and protect women’s sports for future generations, and you will have financial The opportunity that comes with our growth. “
“But I will not sit there and pretend I can compete with Nike as far as I will pay them, we have 10 months … but we will grow.”
Sey says he carefully monitors some potential stars athletes who know they are “secretly on their side.”
“We know that there are women on our side who have not yet been brave enough,” Sey said. “We patiently wait for their courage and do the right thing.”
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For Sey, it is a step towards attracting that talent on Sunday, when the company started its latest video ad. The “Real Girls Rock” ads depicts the stamps of the brand, which advocated women’s sports, faced with comments of vulgar hatred and witnessing the liberal media, they consider them “transphobic”.
He deals with the taboo mainstream around the brand head and uses it as a powerful marketing assistant. The ads were set on the appropriate subcasties organized by Michele Tafoy, Megyn Kelly and Riley Gaines. The goal is to get an advertisement to become viral.
“Since the virginity comes an increased job because we reach for more people and bring new people to the fold and in Mark, which helps us develop a job.”
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