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Sky criticized Amazon for not doing enough to fight the crisis in the piracy in sports broadcasting, estimating that the use of a TV device for Fire Fure Stick makes about half the Ilegal current of the Premier League of Football League only in the UK.
Nick Herm, Chief Operational Director in Sky, said piracy cost the “hundreds of millions of dollars” industry and urged Amazon to work with a media group based in the UK to break illegally Current.
He said that the fiery sticks in the UK did “probably about half of the piracy.” Amazon is the holder of the UEFA Champions League rights, who has also launched some Premier League matches until recently.
“If you talk to friends and colleagues, [or] You watch football, people will know that you can get fire rods demolished to prison, and you can approach the pirate services on fire rods, “he told FT’s football conference.
“Prison Breaking”, a fiery stick allows people to install third -party streaming applications that can offer free movies and sports.
Tom Burrows, Global Chief of Rights in DAZN Group, described Piracy as “almost a crisis for the sports industry”, saying to the conference: “There is an argument to say that you can no longer get exclusive rights because piracy is so bad.”
Sky managers said the use of TV devices for fiery sticks in piracy is so widespread that it has become synonymous with an illegal act. Football fans on some basics took to singing: “We have their own Fire sticks“They added during the games.
Herm said: “There are football fans who literally have shirts printed that they say that fire on them.. With some technological giants, especially Amazon, we do not get enough engagement to solve some of these problems, where people buy these devices.”
The executives warn that sports rights will suffer as a result of piracy, and a widely widespread illegal flow impairs the value on which the Emitters would be willing to pay to ensure exclusive coverage.
Media analyst Claire Enders said the piracy “The number one problem is the premium football.
She added, “I do not know any emitters in Europe, which completely brought the sport because of the piracy.”
In the UK Sky, Sky cooperates with the police and owners of the Premier League rights to try to resolve the piracy.
But Herm said Amazon was not useful enough to solve the problem. The show wants Amazon to lock or impose controls and restrictions on the use of unofficial applications “side” on devices.
Amazon said “dedicated to the provision of customers is a high quality stream experience, while actively promoting the current landscape that respects the rights of intellectual ownership and encourages the responsible consumption of content.”
Amazon faced the Creativity and Entertainment Alliance (ACE), the world coalition to protect the content that aims to close global piracy operations, and introduced a policy that forbids the sale of illegal streaming devices on its market, as well as on applications that violate third -party rights.
He added: “On Fire TV, we have always encouraged our customers to use legal channels to access content, and we have included warnings on a device that inform the buyers of risks associated with installation or use of applications from unknown sources.”
