Mark Zuckerberg, CEO of Meta Platforms Inc., arrives at the Meta Connect event at Menlo Park in California, September 25, 2024.
David Paul Morris | Bloomberg | Getty Images
Target AI will soon become one of the independent applications of the company on social networks, joining Facebook, Instagram and Whatsapp, CNBC found out.
The company intends to debut a solo Meta AI app during the second quarter, according to people who are familiar with this issue. Indicates the main step in the meta CEO -u Mark Zuckerberg Plans to become a leader in artificial intelligence by the end of the year, ahead of competitors like Openi and AlphabetPeople who asked not to be appointed because the project was confidential.
Meta ai chatbot launched In September 2023, the company sets it up as a generative AI digital assistant who can provide answers and create images based on user inquiries within its existing applications. The company Meta AI brought it to the forefront of its applications in April, when it replaced the Chatbot search feature for Facebook, Instagram, WhatsApp and Messenger.
Meta AI has since become the main method for Zuckerberg to show his company Generative AI technology to billions of consumers.
“This will be a year when a highly intelligent and personalized AI assistant reaches more than one billion people, and I expect the target AI to be leading aly assistant,” Zuckerberg said analysts during the company The earnings of the fourth quarter Call in January.
Unlike competitive generative ail tools like Chatgpt and ConfusionMeta AI is currently only available to users through a website and a company application like Facebook and Whatsapp. Although a huge user base of the target in their family app can access the target AI, users could communicate deeper with a digital assistant if available as an independent application, people said.
In January, Zuckerberg publicly agreed with a user Thys who said the target should create an independent mobile app for his digital assistant.
Thread user wrote In order for a separate target of AI app to help a company unite a digital assistant on smartphones and various hardware platforms like Ray-Ban Meta smart glassesHelp users organize their talks with a digital assistant and enable “deeper personalization and adjustment”.
Zuckerberg replied Users threads with red “100” emoji, which is often used in internet chatter to transfer the wholehearted agreement.
Meta also plans to test the paid subscriber service for the target AI, similar to Openi and Microsoft Pay users of monthly fees for access to the more powerful versions of your Chatgpt and Copilot Chatbot, people said.
The head of the target of finance whether she said to analysts in January that, although the exertion of the target of AI companies, they are “building a great deal of experience in consumers”, there are “quite clear capabilities, including paid recommendations and including a premium offer”.
The company refused to comment.
Shortly after this story was published, said Openi Director Sam Altman Slyly in X post“Okay, maybe we’ll make a social app.”
The meta is the pressure to be top -notch Ai company
The analysts said in January that Meta AI has approximately 700 million active monthly users, compared to 600 million in December.
However, the analysts were difficult to directly compare the use of the meta AI with chatt and other rivals because it is not available as an individual application.
David Curry, Data Editor for Apps in Insights, said in December CNBC that Meta AI website independently creates less than 10 million views per month, which he said was “far below the main services (Chatgpt, Bemini, etc.) and even lower than some medium-range players like anthropy.”
India is “the largest market for the use of a meta ai”, said Analysts in July. This coincided with the signs Retention and engagement on WhatsAppIf added. In January, did he say that WhatsApp is experiencing the most target of AI, followed by Facebook, which creates “a strong engagement from our deep diving integration that allows people to ask the target of a content of content that is recommended to them.”
Meta -ov planned debut of the independent meta AI app follows similar to Google’s efforts and Elon Musk XAI. Two recently published individual apps for their Digital Gemini and Grok assistants.
Google said In November, users were able to download a dedicated iOS app for their twin assistant, following Chatbot debut As an Android application in February 2024. Last week, a company removed The capacity of the IOOS uses to access the twins via the Google Mobile App, saying, “To continue using twins, to download a new Glimini application from the App Store.”
In January, Xai introduced the official Grok ios app together with a dedicated website, expanding digital assistant Apart from Musk’s social media services. People who want to access Groka as an Android app are currently having to join the waiting list.
Chatgpt is still the most popular AI digital app that is measured by downloading the apps, according to Senor Tower’s State of Mobile 2025 report Posted in January. The top generative AI chatbot apps were Chatgpt, followed by Google Gemini, Bytendand’s Doubao and Microsoft’s Copilot, the report said.
Zuckerberg is increasingly pressured on the target of generative AI teams to improve their products, including Meta AI, which wants to be the most commonly used chat application in the world by the end of the year, sources said.
More employees who work for effort said there was a pressure to work seven days a week to keep up with the AI race.
“Meta works to build some of the world’s most important technologies. AI, glasses as the next computer platform and the future of social media,” Zuckerberg told employees in January memorandum announcement of release. “This will be an intense year and I want to make sure we have the best people in our teams.”
– CNBC Salvador Rodriguez contributed to this report.
