Vilified Linchpin Millennial and Y2K Mode – Skinny Jean – could be on the way to return.
During the last few months, a series of lean styles, including pants and jeans, ended up on catwalks, video of influencers and Google search trends, indicating that the clothing division could soon be a cabinet warehouse again.
Part of the buzz around lean jeans came undoubtedly when Tiktoc Star and Gen Z influencer Alix Earle debuted a couple of exclusive Skinnies landscape frame at the end of January, but Hype was already being built before.
“Like the last six months, we have started to hear the rumble of lean jeans that are coming back,” said Janine Stiichter, analyst for retail and the executive director at BTIG. “If you look at the Google Trends Data for lean jeans … in fact [spiked] Week 12. January and since then he picked up the couple. “
A week after Earle debuted his skinny Jen partnership with Frame, the pursuit of lean jeans was on an increase of 50% compared to the year, she added, but still good from her peak in 2009.
This probably led to the jump of interest with the merchants. Reformation told CNBC this week that his customers have been looking for lean jeans more often lately.
American eagle He also saw the interest grow.
“Certainly, there are a lot of activities on Skinny. I would like to say that it happens in style, a situation with high boots, high boots and lean jeans, so it definitely holds up,” Jen Foyle, President of the US Eagle and Executive Creative Creative Officer, said for CNBC in an interview.
“You are starting to see one of that movement, but it is still relatively small at the moment, but we are ready to roll with it as we test it and scallic it,” she continued. “Our job is to be fast, right?”
But like any fashion trend, lean jen revival was first observed on the runway. Based on the way the main designers interpret the look, this time will appear differently.
“On the runways, Prada, Isabel Morant, Tod’s, everyone has done very lean pants silhouettes. They call them lean pants. The difference is that they work them in plaid, not just solid. These very custom fabrics,” said Shawn Grain Carter , Professor of the Fashion Fashion Institute of Technology in New York. “We see that some celebrities wear these skinny jeans, but not even so much aligned … it’s different from a gin you saw [between 2009 and 2011]… It is in line with the leg, but it does not necessarily hug so tight that everything you see is the outline of a female leg. “
Unofficial queen of denim – Levi Strauss Executive Director Michelle Gass – she noticed the same trend on the runway and told CNBC that she expects controversial jeans to be officially returned “somewhere in the future”.
“Although we don’t have a crystal ball, don’t get rid of your skinny jeans,” Gass said. “I think when we see a bigger trend of reinstatement, it will look and feel different.”
Grain Carter said Skinny Styles could start appearing in stores wider by this summer, but Stiitchter said they could start returning to shelves closer to autumn when more consumers buy pants and jeans. It will be a welcome news for clothing traders and footwear, because whenever the trends are moving, she tends to launch the increase in demand for new clothes, she said.
“If we want to completely renew the renewal in any of these styles, this is usually positive for the sector,” Stiichter said. “Whenever you have a large silhouette, it’s positive for the cycle renewal. It is also positive on footwear, because you need different shoes to go with the bottom and then not only buy DNA, you tend to go to you to leave the bottom so that can catalize the overall wardrobe refreshment … that’s what we look after. ”
For those who have just stored their wardrobe on bags and loose glasses, the current Jean du jour, be sure there is room for both. If there is one thing that has started to define fashion, it is a lack of consensus among consumers of all ages and styles, Stichter said.
Many customers have never stopped wearing lean jeans, but a pace for a break that moves in the time of social media, fashion cycles can be resurrected before they even are dead.
“The Denim closet should really have all the varieties of denim. It’s really about what you wear, what your mood is, and people still wear skinny today,” Gass said. “So be loose, stick to Baggie. Everything is going now.”
