Diageo Scraps Guidelines for Growth as US Tariff Threats
Unlock free Digest editor
Roula Khalaf, editor of FT, chooses her favorite story in this weekly newsletter.
Diageo beverage manufacturer has abolished his long -standing guidelines for sales growth, accusing uncertainty of US tariffs and poor demand in key markets, as the investor pressure company is improving performance.
Manufacturer Don Julio Tequila, Guinness and Johnnie Walker Whiskey said in London that sales fell 0.6 percent to $ 10.9 billion in six months by the end of December.
The decision to reject the goal of 5 to 7 percent for the medium -term growth of organic sales has come because the company faces uncertainty due to the influence of the global trade war.
US President Donald Trump on Monday retired from a 25 percent of tariff levies to American imports from Mexico and Canadagiving countries 30-day return. Diageo is a group of Spirits, which is most appropriate if they now continue their charge.
Diageo Executive Director Debra Crew said that the company had planned potential tariffs, but that the prospect of the levy “adds further complexity in our ability to provide updated guidelines given that this is a new and dynamic situation.”
The shares dropped 2.9 percent at the early trading in London on Tuesday.
Diageo He was already under pressure from the investor, with confidence in the company’s management, because the crew issued a shock warning at the end of 2023 after a fall in sales in Latin America.
Its stock price has fallen on the heel in the last 12 months because investors are tired of the poor performance of the company.
The prospects for the long -term growth of the industry faced skepticism. The demand for ghosts in the US category market has failed, which has encouraged concern that moderation trend among consumers conscious health and spreading weight loss and cannabis will alleviate demand.
The amount of drinks that sold during the second half of 2024. It fell 0.2 percent as consumers reduced.
Despite these concerns, Crew said that the company remained “convinced of the favorable long -term industry basis and more importantly in our ability to surpass the market.”