Prices Fast food items Over the years, it is constantly growing – and some restaurants use a technique that attracts people to pay more than they may have planned, a psychotherapist told Fox News Digital.
The so -called “price of charm” technique is why many are Menu items The prices are not in full dollars, said Jonathan Alpert, New York’s psychotherapist and author, for Fox News Digital.
“Our brain processes numbers quickly and often emotionally, especially during the decision to buy,” Alpert said.
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When the item costs $ 9.99, “our mind glues to ‘9’ as anchor, connecting it to smaller costs, even if we logically know it is close to $ 10,” he said.
This is called “left -winged effect”, according to food and website for culture.
Some traders appreciate items that end with “99 cents” to encourage people to spend more money, said a psychotherapist. (East)
“It can deceive you that you feel like the subject is cheaper,” the statement said.
“If you buy three items at a price of $ 5.99, your brain could immediately assume that a total of $ 15, when it is actually closer to $ 18.”
He added that people could feel “getting an offer or deal”.
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Apart from this “charm price”, Try restaurants Other ways in which people will spend more money than they planned, Alpert said.
They include offering “an attractive menu design or a descriptive language that makes the purchase feel more valuable and indulgent,” he said.
People may feel that they “get an offer or deal” when they are not. (East)
Fox News Digital addressed the national restaurant association, which refused to comment.
Fox News Digital also reached for several fast food chains looking for a comment.
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Alpert noted that there were ways to fight pressure to spend overly.
“Useful advice is always rounded,” he said. “When you see $ 9.99, consider it $ 10.”
“Developing careful consumption habits can help you resist psychological tricks and make decisions that align with your goals,” said the expert. (East)
By doing so, he said, “he can reduce the emotional impact of the price of charm and help you make more rational decisions.”
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The second technique is to think carefully about buying and make a decision to spend less impulsive.
Think carefully about the purchase and make the decision to wear less impulsive, the expert advises. (East)
“Stop and ask yourself if the item is really worth the cost or you have been presented as presented,” Alpert said.
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“Developing careful consumption habits can help you resist psychological tricks and make decisions that align with your goals,” he said.
