Elf beauty Tarang Amin CEO said to CNBC Jim Cramer Why did the company see easier business in January, citing a decline in the entire industry and say that some new products started to start a slower start.
“I stay bull in business,” he said. “But our approach is always, we have a high degree of transparency. If we see something, we go through it.”
Thursday night, Elf published A slight earnings miss, but she won the revenue. Brand budget cosmetics cut His year-round guidelines after the “softer” of the expected “trends of sales in January-a tone in a tone for a company that has otherwise avoided business troubles that many of his peers. The shares in extended trading inserted more than 24%.
Amin said the industry could widely see “consumer hangover” after a very promotional holiday season. He also said that Elf’s “social comment” decreased by almost 20%during January. Some of this change attributed to current events that could discourage customers in the publication of products, including fires in Los Angeles and a tictor’s discomfort because of a potential prohibition. He said he expects these factors to normalize over time.
Generally, Amin continued, Elf feels satisfied with her marketing efforts, saying that they could always “hire and entertain our community.” He added that the company was discussing spending a little more on marketing because it was effective, but in the end it decided to take away for now because consumers are still taking care of inflation and economy.
Amin also addressed the tariff trips of President Donald Trump. So far, Trump has increased the goods from China by 10%, which could lead to many consumer companies that produce abroad to increase prices. According to Amin, ELF has an “incredible umbrella price” and managed to adapt to tariffs in the past, saying that the company has paid 25% of import taxes since 2019.
“This time, that’s just ten points,” he said. “We could use the same balanced plan, plus we have a higher diversification of suppliers and a much bigger international job. So, I feel convinced that we can maintain our extraordinary value and get rid of the tariff question.”
