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Apple triggers an invitation application for parties in repeating revenue


The Apple Executive Director Tim Cook gestures as posing on the red carpet during the arrival for the projection of the mini-series “Revelation of Liability”, outside the competition, to the 81th Venice Film Festival, in Venice, Italy, August 29, 2024.

Louis Gouliamaki | Reuters

Apple On Tuesday, he posted a new app to create calls and send in contacts. The app is called Apple calls.

Customers can create events, such as birthdays, high school graduates and household entertainment, and manage RSVPs and guest lists via the application. Apple calls are also available on the web.

Although the users will not need an iPhone for RSVP to events, they will need paid iCloud+ call subscription.

Starting is the latest example of Apple’s services strategy, whey Company introduces new paid subscriptions that are sold to its installed base of 2.35 billion active devices. Apple’s Services Department has become the second largest business of a company behind the iPhone, reporting $ 25 billion sales in December.

The services have also become a large source of Apple’s profits, with a gross margin of 74%. The Growth of Apple’s Services Department helps Apple’s total margins spread In the recent districts after staying flat for years. Apple’s services business also includes his search contract with Google, Apple Pay Payments and the device guarantees.

In addition to invitations, Apple deals with fun, startup founded in 2020, which allows users to bring and send invitations to events. Partify did not immediately respond to the comment request.

ICloud+ subscription starts from $ 1 monthly for 50GB of storage, and Apple’s other subscriptions are included in Apple, ranging to a subscription to $ 38 per month, which also includes a TV service of the company, Apple Music and access to games, Fitness and News Classes.

Calls also include Apple Intelligence, a companical package of artificial intelligence software. Apple Intelligence can generate pictures for invitations and help writing an invitation with a writing tool. Apple Intelligence also has the ability to share a photo album or a list of playing with an event list.

Although Apple does not charge individually for many of its iCloud+services, it now has many paid features intended for users to upgrade from free storage. This service subscription service offers VPN-style relay service for private review, adapted domain emails for ICloud, local safety camera storage and the ability to generate email with a burner.

Apple does not reveal how much subscriber iCloud+ has. The company said it has a billion subscriber last week, but that figure involves subscriptions to applications via the App Store with direct subscriptions on ICloud.

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